Whether it’s email or SMS marketing, one of the key factors in driving consumer engagement is brevity.
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Despite growing popularity of social media and its advancing capability to meet customer demands for support and marketing, businesses still find that mobile is their leading channel.
While the value of mobile marketing efforts is already well known, a new study shows that it’s likely to grow even larger.
Mobile is the future of business in more ways than one.
There are vast difference between Baby Boomers and Millennials, not least of which is how they identify with the companies they buy from.
For many firms, mobile devices are offering new ways to leverage unusual aspects of operations for growth.
Technology has helped marketing evolve well beyond the Madison Avenue days of the 60s, and in this new era of marketing, engagement is everything.
Dark social sharing is when consumers share messages that are untraceable by traditional means for establishing marketing success metrics, but this isn’t necessary a bad thing for your marketing campaign.
When it comes to leveraging mobile text marketing and optimizing your strategy around consumer base expansion, the SMS contact database is a business’s top resource.
Companies looking to drive growth in their marketing efforts have few solutions available to them, and mobile is primary among them.