Mobile was all the rage for marketing in 2014, and this trend is expected to continue in 2015.
Marketing is all about numbers, and in SMS marketing nothing is as important as click-throughs.
As marketing channels evolve and consumers’ expectations rise, some believe that the key to a successful marketing campaign will be to be useful.
Mobile text marketing isn’t a strategy that falls into place all on its own, it has to be cultivated for success.
Success in text marketing relies heavily on how many potential customers receive your SMS messages in the first place.
Text message marketing is all about reach, and the more customers that opt in to the campaign, the more successful it will be.
Mobile text marketing is a fast growing channel for businesses big and small, with many benefits associated with it.
SMS marketing is being considered as a major player in companies’ ability to drive sales on Black Friday this year, reading out to consumers with promotions, deals and discount codes before and during the event to bring them into the store.
More companies are launching mobile marketing campaigns in an effort to keep up with the emerging trend, requiring more effort to stay ahead of the pack.