Application-to-person (A2P) text marketing provides unique advantages for food and beverage businesses like bars and restaurants. Here’s why.
A2P business messaging is primed for expansion. How will the proliferation of third-party OTT chat apps and the expansion of RCS technology impact this trend?
Group messaging has become one of the most popular forms of communication in recent years.
This summer, CTIA, a U.S.-based trade association with increasing influence in Canada, released new best practices for eliminating unwanted messages.
As long as SMS continues to evolve alongside other mobile technologies, it’s likely to remain one of the most useful forms of communication.