Utility companies reduce winter stress with text alert programs
Customers of the 10 utility companies owned by FirstEnergy will receive warnings when inclement weather is on the horizon and status updates informing them when power will be restored if it should go out.
University students upset over quality of text message alerts
Ball State University students received messages their first day back from spring break that there was possibly an armed gunman on campus.
“Nudging” consumers can capitalize on SMS couponing campaigns
Savvy organizations add interactivity to their text coupons and utilize smartphone technology to optimize the value of the message.
New Jersey utility company debuts text message alert system
FirstEnergy Corp will now have a system that its customers can subscribe to and receive email and/or text message alerts about bills, or weather conditions that may impact electrical service, or updates on reported outages.