Offer what consumers are asking for: Mobile
While comparison shopping has been around for a long time, technology is helping consumers do it faster, more accurately and more efficiently.
How the IoT feeds into mobile messaging
The Internet of Things is a sweeping trend affecting consumers and businesses alike, and the companies that learn to leverage it properly are able to drive significant portions of their operations much higher.
Beauty schools make impressive use of mobile marketing
One industry starting to leverage mobile text marketing with impressive results is the beauty and cosmetology field.
Deliver value in text message marketing with SMS coupons
Mobile coupons are one of the best ways to leverage value through your mobile text marketing campaign.
SMS marketing is a year-round endeavor
The holiday season may be over, but any text message marketing campaigns that a business launched can be adapted to serve them throughout the rest of the year.
Email fatigue pushing consumers to other channels for marketing
As more companies use email marketing as a way to reach customers, reports show that those customers are beginning to pull away from email.