MBTA upgrades text alerts program
The Massachusetts Bay Transportation Authority (MBTA) is in the process of improving a program designed to inform commuters whenever there are alerts pertaining to the state’s public transportation system.
Discrepancy in bulk texting technology can impact timeliness of messaging
The inconsistent nature of these systems is likely due to the technology being used to send out text messages, and indicates that using the best possible tools is of the utmost importance.
Maryland newspaper shares headlines with readers via text alerts
According to the Cecil Daily, residents of the Maryland county will be able to receive news such as sports scores and local events on their phones via SMS services.
To succeed in mobile marketing, give something in order to get something
You might be able to post the name of your business on the display screens of a lot of people, but why do they want to go buy from you? Getting them to get in their cars and drive to your eatery requires additional action.