This year, the MWC will be devoting a full day of its programming to mobile marketing, the first time in the history of the event.
Posts Categorized: Standard
A recent study by MarketsandMarkets outlined the global mobile marketing forecast for the next four years, focusing on SMS, MMS, location-based and app marketing trends, among others.
Mobile SMS marketing continues to be a leading channel for businesses in consumer-facing industries, but not all firms are optimizing their text strategy.
Be it sales or customer services, the new technologies and services that consumers are embracing will change workflows for companies in a variety of ways, but none so much as marketing.
A recent article from the Lowell Sun examines how communication is changing and the fact that it is impacting life in unforeseen ways.
According to a recent article from Lehigh Valley Live, residents of Allentown, Pennsylvania that find themselves in an emergency situation will now be able to reach 911 emergency services through text message as well as voice calls.
The FTC cracked down on two text messaging scams in February, settlements totaled more than $2.5 million.
Verizon’s transparency report finds that the wireless provider is struggling to balance customer privacy with local, state and federal law enforcement agencies.
Southwest Airlines is the first American commercial airline carrier that has in-flight text messaging services.