The importance of SMS short codes for text marketing
Short code versus long code SMS may not seem like something a business focused on optimizing its mobile text marketing efforts needs to be concerned with, but it can create the backbone of any SMS marketing campaign.
What is dark social sharing, and is it affecting your marketing campaigns?
Dark social sharing is when consumers share messages that are untraceable by traditional means for establishing marketing success metrics, but this isn’t necessary a bad thing for your marketing campaign.
4 tips for increasing promotional text redemption rates
Promotional texts have a strong place in any mobile marketing campaign, but optimizing redemption rates can be a challenge for any company.
SMS marketing contact database key to mobile success
When it comes to leveraging mobile text marketing and optimizing your strategy around consumer base expansion, the SMS contact database is a business’s top resource.