Offer what consumers are asking for: Mobile
While comparison shopping has been around for a long time, technology is helping consumers do it faster, more accurately and more efficiently.
How the IoT feeds into mobile messaging
The Internet of Things is a sweeping trend affecting consumers and businesses alike, and the companies that learn to leverage it properly are able to drive significant portions of their operations much higher.
Beauty schools make impressive use of mobile marketing
One industry starting to leverage mobile text marketing with impressive results is the beauty and cosmetology field.
3 essential factors in SMS marketing
Text message marketing is helping businesses begin to see the potential to use mobile to communicate with customers.
Deliver value in text message marketing with SMS coupons
Mobile coupons are one of the best ways to leverage value through your mobile text marketing campaign.
3 more reasons SMS is a better marketing channel than email
Outbound digital marketing has been split between email and text messaging for some time, but SMS is building in potential and delivery.
Selecting SMS marketing for a simpler way to drive sales
As businesses seek to appeal to younger demographics and optimize their brand’s reach, different marketing channels have different potential. From social media to video, there are great ways to appeal to broader audiences, but none as efficient as mobile text marketing.
SMS marketing is a year-round endeavor
The holiday season may be over, but any text message marketing campaigns that a business launched can be adapted to serve them throughout the rest of the year.
Email fatigue pushing consumers to other channels for marketing
As more companies use email marketing as a way to reach customers, reports show that those customers are beginning to pull away from email.
