3 ways to use mobile marketing to enhance communications with customers
Mobile text marketing does more than allow you to tap into the massive popularity of smartphones among consumers, it allows a company to extend its reach through a valuable communications medium.
Optimizing your SMS marketing frequency
Keeping consumers from opting out and optimizing the messaging frequency often presents the largest challenge for businesses.
SMS scams can damage brand reputation
Mobile is leading the fray in the marketing industry, driving the highest returns for businesses across the nation. However, as the technology grows in popularity among enterprises, it also increases as a potential channel for scammers.
Growing mobile dependency opens doors for SMS marketing
Mobile is the future of business in more ways than one.
Defining your target audience: Marketing to Boomers and Millennials
There are vast difference between Baby Boomers and Millennials, not least of which is how they identify with the companies they buy from.
Using mobile marketing to drive growth
For many firms, mobile devices are offering new ways to leverage unusual aspects of operations for growth.
Optimizing SMS marketing for small businesses
The low entry cost and ease of optimizing mobile text marketing can provide small businesses with the perfect medium to form the foundation of their marketing strategy upon.
Marketing in the ‘era of engagement’
Technology has helped marketing evolve well beyond the Madison Avenue days of the 60s, and in this new era of marketing, engagement is everything.
3 tips for increasing open rates
Text message marketing is all about open rates.
