While comparison shopping has been around for a long time, technology is helping consumers do it faster, more accurately and more efficiently.
One industry starting to leverage mobile text marketing with impressive results is the beauty and cosmetology field.
Mobile coupons are one of the best ways to leverage value through your mobile text marketing campaign.
The holiday season may be over, but any text message marketing campaigns that a business launched can be adapted to serve them throughout the rest of the year.
Promotional texts have a strong place in any mobile marketing campaign, but optimizing redemption rates can be a challenge for any company.
On January 26, a federal court decision regarding promotional texting and mobile text marketing pushed for businesses to ensure compliance with the TCPA.
Without understanding your target audience’s expectations for your chosen marketing medium, you are unlikely to find success.
SMS marketing is being considered as a major player in companies’ ability to drive sales on Black Friday this year, reading out to consumers with promotions, deals and discount codes before and during the event to bring them into the store.