Use mobile to balance your marketing budget
Marketing budgets have fluctuated wildly over the last few decades, since the introduction of the internet and digital channels, and more companies are turning to mobile to balance them.
The importance of SMS short codes for text marketing
Short code versus long code SMS may not seem like something a business focused on optimizing its mobile text marketing efforts needs to be concerned with, but it can create the backbone of any SMS marketing campaign.
What is dark social sharing, and is it affecting your marketing campaigns?
Dark social sharing is when consumers share messages that are untraceable by traditional means for establishing marketing success metrics, but this isn’t necessary a bad thing for your marketing campaign.
4 tips for increasing promotional text redemption rates
Promotional texts have a strong place in any mobile marketing campaign, but optimizing redemption rates can be a challenge for any company.
Incorporating surveys in your mobile marketing strategy
Surveys have a valuable place in marketing, but not every business is optimizing how they deliver surveys and collect responses from consumers.
Boosting customer retention with SMS marketing
Customer retention is a central part of driving business and growth, and as companies look to optimize their customers’ experiences, many find that marketing still plays a major role in retention, not just acquisition.
Exploring the benefits of technology in marketing
Marketing efforts have evolved immensely over the last few decades, with technology leading the way.
SMS marketing contact database key to mobile success
When it comes to leveraging mobile text marketing and optimizing your strategy around consumer base expansion, the SMS contact database is a business’s top resource.
5 tips for optimizing your mobile marketing strategy
There are numerous ways to improve your approach to mobile marketing, from tying in social media to using text promotions.
