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As the landline era ends, mobile marketing is even more important
But as technology evolves and communication shifts to a mobile atmosphere, the landline is becoming less and less popular.
What to avoid when sending text messages
As recently mentioned in this blog, sending an excessive amount of text alerts or promotional messages can anger the recipient, but so can a number of other texting-related practices.
Supporters can text donations to presidential candidates
Obama’s camp is following a similar strategy this year as the president prepares for the final months of his reelection campaign.
The dangers of sending too many texts
When implementing SMS marketing campaigns, it’s important for senders to understand the appropriate number of texts to send in a given amount of time. In some cases, this can be just as crucial as the actual content of the message.
Mobile phone adoption continues to grow
Recently, a number of reports came out that revealed some jaw-dropping numbers.
Study: Teens say they can’t live without texting
Companies relying on texting popularity amongst teens are in luck. According to a new study, mobile usage among people aged 13 to 17 are at an all-time high.
When sending out bulk SMS messages, make sure the information is correct
However, the nature of the service also generates a number of risks, and companies sending out these messages must ensure that the information conveyed is accurate and that it reflects positively on the sender.
SMS marketing to become $7 billion industry in five years
The popularity of the SMS application has led to an explosion of text message marketing, and the growing trend is not slowing down anytime soon.
SMS messaging promotes student safety
By the end of the 2000s, nearly every student had a mobile phone, most had smartphones and everyone was able to send and receive SMS text messages.
