Savvy business owners are constantly on the lookout for better ways to connect with their core audience, and evidence is mounting that SMS text message marketing is one of the most effective ways to accomplish this goal. That's because the sheer audience for marketing text messages is large – and it appears to be growing each day.

A recent report from the Canadian Wireless Technologies Association (CWTA) speaks to this reality. According to the study, Canadian consumers sent 42.7 billion person-to-person text messages during the first six months of the year, a significant increase from the number of texts sent during the same time period one year earlier.

In fact, Canadian consumers have already sent enough text messages to represent 60 percent of the total volume from all of 2011. CWTA data shows 72 billion texts were sent between Canadian consumers last year.

"In June of this year alone, text messages totaled 8 billion, or approximately 268 million messages per day," said the report.

What do the numbers mean for businesses? Opportunity.

Ultimately, the main takeaway for business owners is that text message marketing is an expanding market ripe with opportunity. Over the past several years, it has become clear that SMS messaging is not an emerging technology – it's a form of communication that is a necessity in today's culture, and one that can be leveraged by savvy business owners.

An effective SMS message marketing campaign starts with a partnership with a premier provider of SMS services and technology. At Swift SMS, we offer the tools business owners need to implement a wide range of SMS strategies, including text alerts, reminders, and bulk SMS sending.