NASA is launching a service that will notify people as soon as the International Space Station (ISS) passes over their house, and they will do so by sending them a text message.

Many individuals are fascinated by space and the technology we use for exploration. People are constantly going outside to check out the latest eclipse or shot of Mars, but oftentimes these events are missed by people who are unaware of specific occurrences. However, by implementing a text alert service, NASA will keep people informed of when they can catch a good view of the ISS.

"This service will not only notify you of 'good sighting opportunities," said a NASA representative. "Sightings that are high enough in the sky [40 degrees or more] and last long enough to give you the best view of the orbiting laboratory."

According to NASA, these sightings will come at varying frequencies – ranging from once or twice a week to only once or twice a month. That's why having this service is important because it gives users the opportunity to always be prepared.

There is an immense value in being able to communicate with others in unscheduled increments. Individuals typically require as much notice as they can get when something is about to happen, so unpredictable events such as an ISS sighting must be announced as quickly as possible. Sending information via text message is the best way to do this because it is the fastest way to reach a large group of people.

Businesses can implement this strategy as well, especially retailers announcing new special promotions. These special events can occur at any time, so using promotional texting to get the word out as soon as possible is the most effective method of communication.

Swift SMS Gateway provides companies with the tools needed to launch successful text message campaigns that can send messages at any given time.