Retail stores hit target demographic with text message marketing
A number of fashion retailers catered towards teenage girls and young women get this, and are now marketing to their customers via text message.
Technological advancements spur communication policy amendments
Traditional communication policies associated with various practices have adjusted to comply with modern standards.
Trends favor SMS over email marketing
While email was once considered the best way to engage customers and prospects, a number of recent developments has swayed the trend in favor of SMS marketing.
Texting allows businesses to be transparent
As communication continues to become mobile, sending text messages can allow an organization to record important conversations.
Kentucky neighborhood prevents crime by sending text message alerts
SMS can also keep individuals safe, as many users can receive messages quickly and efficiently in the event of danger.
Tips for marketing via SMS
The number one tip is one that this blog happens to agree with: Relevancy and timing are crucial.
Texting can help preserve mobile phone battery life
Since most SMS text messages take up only 140 bytes, texting will not have as severe an effect on bandwidth as any other communication method.
Rising global adoption provides new opportunities for mobile marketers
SMS is still the dominant application on mobile phones, so as adoption increases so will SMS usage.
Study shows that text messaging is the most received form of communication
Facebook posts, tweets and emails may seem like valuable ways to communicate messages to the public, but according to a series of studies, these all pale in comparison to text messaging, which is still the dominant application on mobile phones and the preferred method of communication.
