Mobile is becoming increasingly important to the customer experience. With a variety of new device categories, such as tablets and smartwaches, utilizing mobile marketing to your company's advantage is critical.

According to a report by firm InReality, 71 percent of shoppers who use loyalty programs use mobile devices for price comparisons. The report goes on to say that 88 percent of customers trust online reviews as much as personal recommendations and that mobile is changing the customer's path to purchase.

If used correctly, mobile marketing can have a huge impact on your company's bottom line. Avenue, a plus-sized women's retailer reported a 6,600 percent return on investment (ROI) from an SMS marketing campaign. After traditional marketing methods such as local ads failed to drum up business, they decided to turn to SMS. They allowed shoppers both in store and online to opt-in to the campaign through a text message. Once they were signed up, they received a $5 off coupon for their next visit and then continued to receive updates and additional promotions throughout the length of the campaign.

In addition to the huge ROI, the 500-store chain noticed a near-perfect open rate of 97 percent, with 71 percent of the total users coming by way of smartphones. 

Your organization can also achieve similar results with the help of the right SMS service provider. Here are three tips to help your company get there:

  • Use mobile as a positive influence tool. According to a study by Telmetrics, 60 percent of consumers only use mobile when making purchasing decisions.
  • Update your website for mobile. A report by NetElixir shows that mobile optimized sites offer conversions rather 160 percent higher that non-optimized sites.
  • Go all in or don't do it at all. Don't use mobile simply because its the new technology. Instead, utilize it for the insight it gives you into your company and clientele and because it benefits your customers.

SMS Swift Gateway provides expert SMS service and support to meet any business's needs.