Text Messaging’s Part on COVID-19 Response

Before the World Health Organization’s announcement of the COVID-19 pandemic, Swift SMS Gateway’s team met on March 8th. It was apparent to us text messaging was going to play a part in responding in the face of this mounting crisis and particularly its effect on community health services, institutions and possibly even lives.

Swift’s strategic location outside of Metro Toronto has proved once again to be an advantage: Barrie, Ontario reports 1 infection as of the time of this posting.

The Swift SMS Gateway Team Are Here To Help

Whether it’s meeting messaging needs, or finding a way to audition our system quickly during this crisis, we encourage you to call 1-800-264-7141 and tell us your exact requirements, giving an example of the message you require to your audience, and the capacity that you need. Swift’s team is trained to qualify your access on our platform securely.

Maintaining a High Level of SMS API Access

Swift SMS Gateway already has in place business continuity plans with facilities-based infrastructure providing the highest level of access available with geographic redundancy and archive in place to provide superior reach and maintain data sovereignty even in these most challenging times.

Providing Expert A2P Message Integration Advice

While SMS itself is simple with a small payload on a single message, tailoring the right message channel for your needs is tricky. Do not assume you know what channel your messaging is suited for. Speak to a Swift SMS Gateway team member. As the situation of the COVID-19 pandemic evolves, we remain committed to keeping you informed and receiving the best performance as always on text messaging.

The COVID-19 Pandemic will have no impact on Swift’s message performance.

Protecting Our Team and Yours

Privately held and well capitalized, Swift SMS Gateway has been unscathed by the financial meltdown, as a result of the COVID-19 pandemic and its effect on the stock market. Moreover, our team is healthy, with health benefits supplied to all our staff and their families should they need it. Our team is fully equipped to work anywhere. In fact; they already do, as we provide a flexible work environment. On our meeting of March 8th, Swift’s executive reminded staff to follow flex days and self-isolation should they have any symptom of ill health. As Swift production offices are located 100 km outside of the Toronto downtown core, strategically located at a 5 minute walking distance from level 4 data centre facilities, this has always been a great advantage to Swift too.

We Added One More Firm Enforcement; Swift SMS Gateway’s Production Offices have the doors locked at all times, with a no visitor’s policy. It just makes sense.

Everyone has quickly realized that this is touching all aspects of our lives – personal and professional. Among our clients, with Swift SMS Gateway servicing health authorities, doctor’s offices, School Boards, and Financial Services these verticals are now feeling the demands the hardest, as everyone would suspect it may. If you have any questions concerning text messaging and its part in responding to the crisis of the COVID-19 Pandemic, please feel free to reach out to a Swift SMS Gateway team member.

A2P Messaging Is Expected To Grow Rapidly

A2P business messaging is primed for a big expansion.

Short for "application-to-person," A2P messaging is the process of sending a message from an application to a person. Typically, this takes the form of an automated text delivered from a business to an individual, usually over Short Message Service (SMS). For example, think of automatically delivered verification code text messages.

A2P messaging is going to become increasingly popular over the coming years. According to Juniper Research, 3.5 trillion A2P messages will be sent by 2023. That amounts to a 40% increase since 2019.

There is concern that marketers will pollute 10DLC and 800 channels instead of using remaining dedicated short code channels. Researchers anticipate further expansion across all A2P business text messaging channels.

This expansion will be driven by other factors, too: the rise or fall of third-party messaging apps, sometimes referred to as OTT, or over-the-top, chat and the adoption of Rich Communication Services (RCS). SMS continues to be the only universal native text application. This is due to Google and Apple failing to support a cross platform adoption of their respective ecosystems, RCS and iMessage. The RCS standard's foundation is built on the SMS protocol. This allows RCS to default to the streamlined performance of SMS simple text string, should a RCS delivery fail, or is passed outside of the Android domain to Apple and others. This simplicity proves to be an advantage in critical messaging applications that demand reach.

OTT chat and A2P messaging

The ubiquity of SMS cannot be understated, but while the messaging marketplace continues to fracture with the continuing entrance of OTT chat apps into the space, many people simply refer to the experience as just texting. Many users are unaware of the differences between "texting" and OTT chat.

Some people use OTT chat apps as a preferred secondary form of communication while traveling abroad to avoid international rates. Others appreciate the enhanced security provided by end-to-end encryption available through specific chat services.
Whatever the reason, they're out there, and their numbers are growing.

But where, exactly, is "there"?

WhatsApp is currently the global leader for OTT chat apps, having recently become only the second non-Google Android app to surpass 5 billion installs. Ironically, SMS authentication Pins were integral to installing WhatsApp and for the spread of this platform, allowing validation of the user base by verifying each user's personal mobile number. Once installed, WhatsApp integrated with the mobile phone's contact manager, comparing other known WhatsApp users to the new user's mobile phone book. 

User validation via authenticated mobile numbers using SMS is a proven strategy in the successful deployment of mobile apps.

Hopefully, the OTT chat market will continue to evolve based on future business decisions from WhatsApp, its parent company Facebook and their competitors, many of which respect users' demands to prioritize their privacy while limiting the amount of advertising to which they're exposed.

For this reason, while Juniper expects OTT business messages to number 236 billion by 2023, the fragmentation of the market will mean that A2P traffic is still likely to rely on SMS to ensure messages are delivered.

A2P SMS in an RCS world

The other wild card right now is the expansion of RCS.

Many users have turned to third-party messaging apps because of their enhanced features, especially as compared to Android's native messaging services. OTT chat apps enable popular features like read receipts and the ability to transmit larger file sizes.

RCS changes the game by enabling Android users to experience those popular features without OTT chat and an Internet connection. For messaging between the platforms of Google's Android and Apple's iPhone, RCS and iMessage revert to SMS. If this was not possible, it would result in a 50% failure rate. Both saw simple text peering between platforms as essential.

It remains to be seen how people will make use of these features, however, since Google just announced RCS is now available for U.S. Android users. Carriers are still expanding access and we have yet to learn how this will shake out. RCS is not being adopted by Apple, and earlier attempts to push carrier adoption led Google to forgo waiting for carriers, opting to do it themselves instead.

It is expected that, as access to RCS rises, its popularity will cut into the use of OTT apps, but many third-party chat platforms still have one notable perk compared to RCS: encryption. Users who value this security feature may remain attached to external apps.

Overall, there is room for A2P business messages to evolve beyond simple verification codes and appointment reminders into fully formed marketing campaigns with advantages over other outreach methods like email. Whether A2P messaging leans more toward SMS, OTT chat messages or RCS will be determined in the coming years.

If you're interested in expanding your use of A2P business messaging, find out how Swift SMS Gateway can help you along the way. Schedule a free demo today.

SMS Marketing: Why Do Consumers Trust It More Than Email?

Marketers are lost if they don't establish trust with their prospects. With the barrage of advertisements that people see every day, it almost becomes second nature to zero in on any little reason to disregard a message.

In the middle of all this noise, prospects tend to trust texts at least enough to open them. Gartner cited various sources claiming that SMS open rates are as high as 98%. Most email open rates pale in comparison.

So why do consumers trust SMS marketing more than email, and what best practices apply to the channel?

Cell Phone Ubiquity, SMS Accessibility

According to the most recent numbers from Pew Research Center, 96% of Americans own a cell phone of some kind, with 81% of Americans owning a smartphone. This means that mobile phone usage is incredibly widespread for Americans. While a substantial gap still exists between smartphones and more traditional devices, that gap is narrowing.

Smartphones enable email access for users, but other cell phones have limited functionality beyond placing phone calls and facilitating SMS. So, first of all, more people have regular access to SMS than email, increasing the frequency with which they check the former. Secondly, smartphones increasingly give users control over the types of push notifications they receive. Users may be reluctant to deprioritize SMS messages, since they rely on this service to efficiently communicate with people in their life.

SMS Marketing B2B and B2C Growth

In 2017, Salesforce reported that B2B SMS marketing efforts grew 197% over the previous two years. This is dramatic growth, second only to video. Meanwhile, B2C SMS marketing, which started out in a stronger position, still grew 92%.

The growing use of SMS marketing signifies that users will be increasingly accepting of it, even expecting to receive text message promotions and meaningful content from trusted brands. B2B marketers, who often work with larger contracts, will likely be able to leverage the medium better by offering quality resources to their partners instead of the one-time promotions so popular for B2C.

User Privacy Is Paramount

Marketers in the B2B and B2C spaces who want to roll out SMS marketing efforts need to follow a few best practices to start out on strong footing.

The first best practice is to make sure you cultivate your users' trust. You can do this by publishing a privacy policy that users can easily find, access and read. Make sure that people know how you will use and protect their data when they interact with you.

Consent And Opt-out Standards

Email marketers will be familiar with this legally required best practice. Users need to provide consent to be contacted over SMS by companies, and they need to be able to opt out easily at any time.

If you're providing value, and if you're not overwhelming your contacts with an overbearing frequency, text message marketing can be a great way to engage with customers and prospects.

Learn more about messaging best practices by downloading our eBook today.

SMS Chatbots and the 5G Business Landscape

If you've ever spent your lunch break waiting on hold to get a customer service issue resolved, you've almost certainly thought to yourself, "There must be a better way."

As the years go by, if your clients have to do the same, they'll feel just like you did listening to the hold music. Your clients know that chatbots can help them resolve issues efficiently, and they're going to expect you to use them.

According to a 2015 report from Grand View Research, by 2025, we can expect that the chatbot market will rise to US$1.25 billion worldwide. As 5G network infrastructure expands globally, SMS chatbots in particular will benefit from the new technology.

So what does 5G mean for the private businesses, what's so special about SMS chatbots, and how will 5G pave the way for their expansion?

What Are the Benefits Of 5G For Business?

The benefits of 5G for business will vary from one vertical to the next, but we can expect to see some common uses for this new high-speed mobile network.

Some of the most exciting updates we can expect to see from this next-generation technology include higher capacity, lower latency and greater connectivity. This means the network will not only be faster, but also able to transmit more data, have less lag and more stable connections.

When you put those features together, the door opens up for the expansion of the Internet of Things (IoT), as well as virtual reality, augmented reality and enhanced remote collaboration.

5G may potentially boost the speed of SMS chatbots

What Are SMS Chatbots?

Chatbots are text-based communication services that businesses deploy to help customers. They may have human avatars and names, and they can respond to certain requests. Some also use artificial intelligence (AI) to improve their responses to customer queries over time.

Chatbots can be embedded on a website or accessed through a chat platform like Facebook Messenger.

Many companies prefer to use SMS chatbots, whether exclusively or in tandem with other platforms, because SMS messaging is accessible to a far greater number of consumers overall than more niche messaging apps.

Almost any user can send and receive SMS texts, but not everybody uses the Facebook Messenger app, for instance.

The 5G Future Of SMS Chatbots

The development of 5G infrastructure can push SMS chatbot usage to the next level over the coming few years.

For starters, 5G networks mean greater responsiveness and a more seamless communication experience over SMS. A web-based chatbot accessed on a desktop over a high-speed internet connection was probably a more efficient way to interact with chatbots before, despite their mobile limitations. With 5G's lowered latency, though, SMS chatbot interaction could rival the speed of online chats.

Additionally, connecting AI-enabled SMS chatbots to companies' IoT devices and network could provide customers with a much deeper view of information related to their queries and a greater ability to alter their requests without requiring extraneous human decision-making.

If you want to expand your business's SMS capabilities to prepare to leverage new technological developments, sign up for a free demo from Swift SMS Gateway today.

Why Most Major Canadian Banks Don’t Use 2FA

It's now a familiar story: a massive data breach leads to the theft of thousands, or even millions, of passwords. Before long, these stolen credentials are posted for sale on the dark web. Even if they're encrypted, criminals can sometimes still crack the code. Soon, your account is compromised.

In this kind of environment, two-factor authentication (2FA), can help mitigate risk for the user. This security feature is available through many private websites, and it's almost taken for granted for some bank users around the world. With few exceptions, however, most Canadian banks don't use 2FA.

Canadian "big five" banks that have limited or no 2FA in Canada:

  • Scotiabank (available internationally, but not in Canada).
  • Royal Bank of Canada (unusual activity, spending over the limit).
  • Bank of Montreal (investment transactions).
  • CIBC (account management activity).

Canadian "big five" banks that have 2FA as a standard feature:

  • TD.

So far, the Canadian government has chosen not to require banking institutions to offer their customers 2FA for every login. Left to their own devices, Canada's banks seem hesitant to widely roll out 2FA at the moment. For one, implementing and maintaining the feature, among the other security features they already employ, can be costly, and some users might find it to be an inconvenience, particularly those who have limited access to technology and who live in underserved rural areas.

What Exactly Is 2FA?

This increasingly popular, and often standard, security feature requires the user, after entering their login credentials including a password, to verify their identity through a second factor.

Very often, this means the user will receive a short code on their mobile phone via SMS that they then have to enter on the website. Other forms of 2FA can involve emailing a code, using an authenticator app or processing biometric data.

2FA can help mitigate risk for the user, but is it worth the cost and the potential inconvenience?

Is 2FA Vulnerable?

Like other security features, 2FA does have vulnerabilities. Kevin Mitnick of KnowBe4 demonstrated to CNBC how a phishing attack can be used to bypass 2FA. When the user clicks on the malicious link, they're directed to a legitimate website through the attacker's server. The user then logs in, using 2FA, but the hacker has the cookie, and they now have access to the account.

Where Does 2FA Excel?

Despite this vulnerability, the user's account is not weaker because of 2FA. This feature is still an asset. For starters, many email services can intercept phishing attempts before they even reach the user, and 2FA still stops malicious users from accessing others' accounts with just a username and password. Google, in a study with New York University and the University of California, San Diego, found that verifying the user's identity with an SMS code blocked 100% of automated bot attacks, 96% of bulk phishing attacks and 76% of targeted attacks.

On your website, offering 2FA in the form of a mobile code sent to the user via SMS can be a great way to demonstrate the professionalism of your digital experience and to show that you value your users' security.

Swift SMS Gateway has served over 200 million authentication PINs for just one of our clients. We'd love to share our expertise with you today.

Group SMS: Do You Need to Integrate an API?

Group messaging is one of the most effective communication channels because it keeps everyone on the same page. When you integrate group messaging functionalities with new or existing phone numbers, you can extend your ability to share information.

With group SMS, teleconferences don't need to end when everyone hangs up. Subsequent conversations can continue over text, helping people follow through on next steps and action plans.

To gain this functionality, you can choose to implement a stand-alone product with robust out-of-the-box features, or integrate an API. Each option has its benefits, but the optimal solution depends on the scale of group messaging needs. 

How a Ready-To-Go Product Easily Solves Group Messaging Needs

Group messaging has become one of the most popular forms of communication in recent years. From groups of friends and family members to business teams, it seems like everyone is in at least one group text.

In fact, 85% of people who use SMS utilize a group chat function. When you break down demographics, millennials are even more likely to use group text. In other words, it's a form of communication with which people are highly comfortable. In a business setting, workers can quickly send group messages, get the information they need and get back to the task at hand.

For small systems, SMS API integration isn't necessary. A ready-to-go product like GREXT™ from Swift SMS Gateway provides everything teams need to get started. In a matter of minutes, you can create groups, add contacts and start sending messages.

With this web-based group texting solution, you can send text messages to any phone, on any network. Plus, you can schedule texts, send recurring messages and even access your communications from the web.

For larger teams, some GREXT™ plans offer the ability to establish dedicated long codes, create advanced reports and manage sub-accounts. These features are highly useful for administrators that need to manage several group communications.

85% of people use group chat.

When You May Want to Consider Integrating an API

Between 2018 and 2022, global A2P SMS traffic is expected to grow from 1.7 trillion to 2.8 trillion. This increase is attributable not only to new markets coming online across the world, but also the rise in automated messaging. Group texting may play a smaller role, but it's still worth considering.

Enterprises may need to integrate an SMS API for their A2P messaging broadcasts and group messaging needs. At scale, these use cases are better served by an API than a stand-alone app because administrators will likely need to handle extremely high volumes of text traffic. Depending on the needs of the organization, administrators may choose to use a web-based SMS app for internal messages, and an API for external broadcasts.

Whether you're looking to make group messaging easier for a smaller team or a large organization, SMS offers many versatile solutions. To learn more, sign up for a free demo of Swift SMS Gateway today.

Why Are Your Messages Getting Blocked?

It's frustrating to see your messages getting blocked. Whether you have an application-to-person (A2P) system sending automated messages or your support staffing is sending person-to-person (P2P) texts, you need those communications to go through uninterrupted. It's likely essential to your business functions.

So what's going on? Are your users blocking your number? Are wireless carriers filtering your messages?

Why Carriers Filter Messages

There are many reasons carriers might filter out messages before they reach consumers. In particular, messages not in compliance with a country's spam laws will be automatically filtered out.

This summer, CTIA, a U.S.-based non-profit trade association with increasing influence in Canada, released new best practices for eliminating the threat of unwanted messages. According to CTIA, the high trust and open rate associated with text messaging is due, in part, to the channel's relatively spam-free environment.

CTIA defines unwanted messages as:

  • Unsolicited bulk commercial messages.
  • Fraudulent communications.
  • Messages that the user did not opt-in to receive.
  • Messages with inappropriate content.

In the U.S., message senders must comply with the CAN-SPAM Act. In Canada, senders must adhere to Canada's Anti-Spam Legislation (CASL). Following these guidelines is the best way to avoid getting filtered or blocked.

The Importance of Opt-In and Opt-Out

CTIA recommends that message senders provide clear and conspicuous calls-to-action (CTA). In other words, it should be easy for consumers to opt-in to receiving messages as well as to opt-out when they no longer want to be contacted.

A good CTA ensures consumers are aware of:

  • The long- or short-codes from which they will receive messages.
  • The identity of the organization or individual sending the messages.
  • Any fees or charges they might incur.
  • All applicable terms and conditions, such as how to opt-out.

If consumers opt to receive recurring messages, they must be made aware of that fact. Likewise, message senders cannot assume that consumer opt-in to one campaign acknowledges consent for all campaigns. In almost all cases, consumers must opt-in to each unique campaign.

Why Customers Block Numbers

You can follow all of the appropriate guidelines and still encounter scenarios in which users manually block your number. Android and iOS devices make it simple for consumers to blacklist numbers with a few taps.

Once a customer blocks your number, there's not much you can do to remedy the situation. Often, your best option is to learn why users block your number and then make the necessary changes.

For example, if you notice that users opt-in to receive recurring messages and yet still block your number, it may indicate that your opt-in agreement was not clear enough about the frequency of message delivery.

To learn more about how to ensure your messages are delivered and received, sign up for a free demo of Swift SMS Gateway today.

Where is SMS Headed in 2020 and Beyond?

SMS has been around for a long time, but it has evolved a lot over the years and continues to do so. From simple text messages to media-rich communications, SMS has remained a staple form of communication for nearly 30 years.

Text messaging is so popular today that 75% of millennials prefer it over voice calls. But does the technology have the staying power to last into the 2020s? As long as SMS continues to evolve alongside other mobile technologies, it's likely to remain one of the most useful forms of communication.

The Rise of 5G Wireless

The next generation of cellular technology is already here – for some people. In the U.S., 5G networks have arrived in a handful of major cities across the country, and the technology is still pending in Canada. However, many service providers are aiming to roll out 5G coverage on a greater scale in 2020.

5G technology has a theoretical peak speed of 20 gigabytes-per-second (Gbps), compared with 4G's peak of 1 Gbps. That means that more information can be sent to users faster than ever before. That could mean almost non-existent wait times for images and other rich media SMS.

Emerging Uses For A2P

Application-to-person (A2P) messaging has a proven track record and companies continue to invest in the technology. In fact, the global enterprise A2P market is expected to grow to over $100 billion by 2025.

A2P has many potential uses in the financial, transportation, employment and health care verticals, as well as many others. Common and emerging use cases include:

  • Account security.
  • Customer engagement.
  • Customer nurturing.
  • Internet of Things notifications.

Automation is a key aspect of A2P, and it's one of the reasons the solution can help businesses control costs. By automating messages, organizations can reserve human resources for tasks that require more nuanced solutions.

Group Messaging for Teams

Connecting business teams via mobile is easier with group text messaging. Compared to internet-based messaging apps, which require a Wi-Fi connection, users can transmit SMS anywhere there's a cell signal.

Group messaging services enable organizational stakeholders to manage SMS communications in a highly intuitive manner. Administrators can create multiple groups, add contacts and start sending messages immediately.

Other group texting features include:

  • Cross-network functionality.
  • Scheduled texts.
  • Recurring texts.
  • Web-to-cell messages.

Considering the high open rate of SMS, group texting can be a powerful collaboration tool that helps teams get more done.

SMS Chatbots For Hire

Chatbots have become common on the web. They answer simple questions for customers and can automatically escalate advanced queries to human customer service representatives. This strategy saves time and conserves valuable resources.

Though less ubiquitous, SMS chatbots are gaining in popularity thanks to their many benefits, such as the ability to measure traditional advertising. For example, adding a unique "Text us" call to action to TV commercials, billboards and radio ads gives you the power to measure engagement with those assets.

Plus, chatbots provide a conversational and intuitive communication channel. Customers can get the information they need immediately, rather than waiting for a representative to pick up the line.

Sign up for a free demo of Swift SMS Gateway to learn more about how to extend the reach of your business.

Why Mortgage Lenders Need SMS-Enabled Fintech

Mobile banking has improved by leaps and bounds over the last decade. Compared with 2009, customers in 2019 are more likely to bank online and conduct their personal finances from a mobile device. SMS is already built into many of these service offerings. For example, the majority of banking apps use SMS tokens for two-factor authentication.

One area of the banking sector that has been slow to digitize is mortgage and home equity lending. Until 2018, the majority of mortgage applications were still filed on paper, requiring borrowers to make the trip to their lender in person.

As a new decade quickly approaches, lenders are finally giving their customers more digital options and the trend is likely to explode in the coming years.

Big Changes are Coming to Mortgage Lenders

Why is the mortgage industry just now digitizing? In the U.S., the main impediment has been the Uniform Residential Loan Application (URLA), the standard package of loan documents required by the government-sponsored entities (GSEs) Freddie Mac and Fannie Mae. First established more than 20 years ago, the current incarnation of URLA hasn't changed much – it doesn't have a space for the applicant's email address or mobile phone number, for example. But that's about to change.

In 2020, the GSEs will rollout an updated URLA designed for the 21st century. While still available in paper form, the new URLA is also accessible via dynamic point-of-sale software. SaaS mortgage solutions won't just be static capture forms, they'll be platforms from which loan officers can closely collaborate with borrowers.

This major digitization effort is coming at the right time: The U.S. home equity market recently surpassed pre-2008 levels. U.S. lenders have the opportunity to tap $14.4 trillion, according to CNBC. At the end of the day, paper-based systems just aren't efficient enough to keep up with the potential rise in demand.

Customer Engagement Requires a Multichannel Approach

A 2018 report from EllieMae revealed that 51% of mortgage applicants upload at least some of their financial information to their lender through an online portal. The study also found that younger borrowers were more likely to shop for mortgages online. These customers don't just want digital experiences, they expect them.

To keep these customers engaged, lenders need digital solutions that make it easy to apply for a loan, submit documents, verify their income and communicate with loan officers. To do that effectively, lenders must be able to reach borrowers by their preferred communication channel, whether that's email, phone, chat or text. Considering text messages have a much higher open and read rate than email, they represent a good option for communication, especially when lenders need documents within a specific timeframe. The easier it is to communicate and collaborate, the more satisfied mortgage customers will be.

To learn more about how to integrate SMS functionality into your financial technology software, sign up for a free demo of Swift SMS Gateway today.

Understanding Your A2P Delivery Options

Application-to-person (A2P) text messaging is quickly becoming the new standard for how businesses communicate with customers. Compared with person-to-person (P2P) messaging, A2P allows for greater scalability and a much wider variety of use cases. Businesses use A2P solutions to send customers alerts and notifications, authenticate user identities, deliver coupons and much more.

Globally, the A2P SMS market is expected to reach $108.2 billion by 2025, representing a significant growth opportunity for corporations of all sizes. Implementing this technology isn't always as easy as selecting a provider, however. Stakeholders must carefully consider the delivery options available for high-volume A2P applications.

Short Codes

Typically five to six digits in length, short codes represent the original A2P delivery option. They're convenient and practical for marketing campaigns because they're easy to remember. In the past, short codes represented an affordable option for businesses to scale up customer outreach efforts, but newer technologies are beginning to encroach on this space.

There are two types of short codes: shared and dedicated. Shared codes are used by multiple businesses and specific keywords trigger automated responses from the appropriate business. For example, if a pizza restaurant and a coffee shop share the same short code, customer messages containing pizza-related keywords would go to the restaurant. In the U.S., shared short codes are being phased out, though dedicated codes remain a viable option.

10-Digit Long Codes

A 10-digit long code (10DLC) is a phone number like any other. While they are not suitable for marketing campaigns, 10DLC represents a good option for individual customer responses. For example, text-enabled 10DLCs allow customers to seamlessly transition between text and voice conversations with customer support representatives.

Businesses can leverage 10DLCs to capture customer service requests that may be slipping through the cracks. A good strategy is to integrate an SMS API with an existing business service number to capture clients who are attempting to contact the business at that number. In the U.S., some carriers are introducing new 10DLC fees in response to greater utilization of A2P SMS.

Toll-Free SMS

The ability to enable texting on an 800-series number empowers businesses to send and receive higher volumes of text traffic. Corporations can integrate SMS APIs into an existing toll-free number or adopt a new number.

As with other types of 10DLCs, toll-free numbers allow customers to switch between voice and text just as they would when communicating with a friend. Plus, the carrier-approval process associated with 10DLC is much shorter than that of short codes. Businesses that want to establish and scale up their A2P efforts without introducing new liabilities should definitely consider the benefits of toll-free SMS.

A2P provides corporations with many benefits, including better customer experiences, improved scalability and more. Sign up for a free demo of Swift SMS Gateway to learn how to get these benefits for your organization.