With texting making up nearly 81 percent of consumer cell phone usage, SMS still reigns supreme in the mobile world. This holds particularly true in mobile marketing, where SMS holds a near 100 percent open rate. With nearly 4 billion people using SMS globally, are you maximizing your marketing reach?

SMS turns 22 this December, making it an ideal time to consider how to optimize your mobile marketing strategy with this channel that has withstood the test of time.

Considering how long SMS has been around, it is impressive that it continues to dominate mobile marketing. According to MarketsandMarkets's "Mobile Marketing Market by Solutions & by Industry – Global Forecast to 2019," mobile marketing is expected to expand at a CAGR of 28.8 percent through 2019, reaching about $15,287.4 million. This growth is led by SMS marketing services and the prominent value in short message service. According to the CTIA, nearly 2.27 trillion text messages are sent every year – is your company's marketing campaign among that number?

SMS is perhaps the most effective low-cost marketing solution that provides maximum reach with the least amount of effort. It allows companies to build a conversation around their brand, integrate social media for expanded reach and ensure they are marketing to an engaged audience. Ultimately this means higher-value messages and increased returns from a bulk messaging service. However, the benefits continue through expanded reach and returns, allowing firms to ensure they are maximizing their ability to appeal to consumers directly and take advantage of the latest trends in both mobile and online shopping.

If you haven't implemented a mobile marketing strategy, perhaps its time to invest in a bulk SMS service and get started today.