With the new year rapidly approaching, many organizations are putting the final touches on their marketing plans for 2015. For companies in many competitive industries, marketing professionals have been asked to do more with less, as funds are instead reverted to sales or other "critical" departments. This means exploring new strategies that deliver maximum return on investment, helping each dollar to go further.

Part of maximizing the effectiveness of a marketing campaign involves staying up-to-date with your target audience's buying habits. For example, omni-channel purchasing has become a must-have more retailers in both the business-to-customer (B2C) and (B2B) realms. This reflects the growing preference of consumers researching, comparing and ordering products from their phones and tablets, as well as their desktop devices.

According to data from Forrester Research, 8.6 trillion text messages are sent every year on average, with 6 billion per day in the U.S. alone. This figure represents over 20 times the number of Tweets and 12 times the number of Facebook messages sent daily.

This means if you are looking to get your message in from of a wide audience, SMS marketing is the ideal solutions. Over 98 percent of SMS messages are read, significantly higher than the rates for e-mail or other electronic forms of communication. With SMS low costs, it has become the ideal format for savvy organizations to interact with their target audience.

Interested in more ways SMS can help you create business-friendly solutions? Reach out to Swift SMS Gateway today to identify a strategy that will work best for your needs.