As the new year approaches, we need to think about the best way to reach customers. According to The VAR Guy, mobile is one of the leading trends for marketing teams going into 2015 and will remain so through the year.

The mobile marketing trend is being led by the simple fact that mobile is dominating nearly every other aspect of business already. Smartphones and tablets have infiltrated business workflows, people's daily commutes, even the gym, because people use them for everything from checking data analysis to watching TV on the treadmill. The global mobile worker population is expected to reach 1.3 billion by 2015, the news source reported – about 37.2 of the total global workforce. Americans alone spend 162 minutes of their day on a mobile device, and that number is expected to grow as these devices become more integrated into business operations.

Clearly, as more people are using their mobile devices at all times of day, the ability to reach them with SMS marketing services is expanding. Potential customers will be more likely to see, and acknowledge, a marketing message and take advantages of any offers or deals included. of course, businesses will need to develop their own strategies to take advantage of the trend, but the simple ability to reach out is expanding as such a rapid pace it's impossible to not benefit from integrating mobile into your marketing strategy.

By adopting not, firms will be able to stay ahead of the curve and gain a handle on their mobile marketing services before the competition does. This will lend an important edge as this service drives more revenue in 2015.