Every day, businesses rely heavily on the arrival of their packages, whether it be for sale for prospective customers or professional use. Each minute that the parcels arrive late can make a huge impact to the work day, possibly making many clients upset.

At Yankee Stadium in the Bronx borough of New York City, thousands of fans were angry Tuesday night when they found out that their free memorabilia did not arrive on time—quantities were limited to the first 18,000 people in line.

Fans waited in large, cramped crowds for their Mariano Rivera bobblehead. Rivera is a New York Yankees pitcher who will retiring at the end of the 2013 season. He will leave the game as the all-time leader in saves.

The order ended up arriving later than originally planned because the truck that was delivering the bobbleheads broke down in New Jersey. Even though this was out of the Yankees' control, they could have received the update as soon as possible through an SMS service. During time-sensitive situations like this, actively communicating with both parties is essential.

But hindsight is always 20/20. The Yankees had to deal with the reality of the situation.

As a way to mediate the lines, the Yankee organization gave out vouchers to those who made the cut, but they had to wait again—some were still in line after the game against the Tampa Bay Rays was already over.

"We figure if we get [the bobblehead], we give it our kids, they give it to their kids," Reggie Moore, a fan who came from Chicago, told NBC News. "And he goes into the Hall of Fame, it might be worth even more."

JP Giugliano, another fan, said it was "disheartening" to see how long the lines were and he has been "a Yankees fan for 34 years."

As a way to apologize for fiasco on Tuesday, ticket holders who were at the game can trade in their tickets for a 2014 regular season game with the exception of Opening Day and Old-Timers' Day—availability depending.

Transportation companies can provide up-to-date information through automated text alerts. Through the support of global positioning systems, customers will know exactly where on the road their fleet is and can predict if the packages will arrive early, on time or late. Swift SMS Gateway can help these businesses implement this effective communication strategy.