The economy is getting back on its feet, which means people are coming back to boutiques, stores and malls. Retailers have been waiting to see sales go back into black, but are these businesses prepared for the recent technological changes? Mobile devices have created a way for retail stores to establish relationships while being promotional, according to CMS Wire.

When the prominent use of smartphones and social media began during the early 2000s, organizations took a while to pick up on their potential. Corporations like Fandango and Redbox saw the opportunity and thoroughly benefited from it. Nowadays, businesses want their piece of SMS marketing success. Apparel and specialty stores in local plazas and shopping centers can be rewarded if their text alerts are localized and tailored to their loyal customers.

"Texts can work because brands are communicating with consumers in a targeted way on a device that is personal to that consumer—and the insight that can be provided by that person is something that could be tapped into," author Mindi Chahal wrote in her article on Marketing Week.

Text alerts are also an affordable away to spread the word because it reduces printing and mailing costs to customers. Companies only have to pay for the software to send mass short or long code messages and the rest of the investment comes from loyal subscribers. 

It is always important to keep in mind that people keep their mobile device within an arm's reach during most hours of the day. This does not mean sending text alerts of the same sale three times a day. However, using the SMS marketing platform as a way to allow customers to reach out will only strengthen their relationship with the retail store. 

Swift SMS Gateway has the tools to assist all businesses to establish the SMS marketing plan that works for their targeted customers.