It is clear that cell phones will be a part of a person's daily routine for a long time. The rate of using mobile devices is so high, that there will be five billion circulating phones this year, surpassing desktop computers and laptops, according to research agency Millward Brown.

Business leaders should develop an SMS marketing plan to interact with the many individuals that spend about 20 percent of their time text messaging. However, only four percent of organizations believe they provide a pleasant customer experience across all platforms, according to CMS Wire.

Instead of allowing others to glance over the promotional email your company sent out an hour ago, try to send a text message. It's easier than asking a mobile developer to create an smartphone application and make it accessible. Despite the recent popularity of apps, users regularly use these tools 38 percent of the time.

Starting a text alerts program for subscribers will increase web and foot traffic. Mobile marketing messages are opened 98 percent of the time and are read within four minutes of being received, according to Venture Beat. There are, however, established ground rules that need to be followed to ensure the success of a text message marketing

Keep it short: An SMS service only leaves 160 characters of room because it cuts off into a second text message. This may not be an issue for smartphone owners, but less is more in this case. If organizations want to direct people toward a website, use a short link application.

Engage: Remember that 4 percent out of 500 companies admitted to giving a positive experience. What drives visitors to the office? Try to translate that via SMS.

Swift SMS Gateway knows how to help corporations of all sizes to establish an SMS marketing system that suits the needs of staff members and loyal patrons.