Going to the movies is certainly fun, but it can also be stressful, especially if you attend a popular feature on opening night.

Last Friday, The Hobbit – the latest installment of the Tolkien/Middle Earth franchise from acclaimed director Peter Jackson – opened to record crowds. The film attained the highest opening weekend in history for the month of December, as legions of ring nuts packed theaters to see Bilbo Baggins and Gandalf the Grey begin one of the most epic adventures in literary history.

Now, imagine you went to the theater excited to watch the highly-anticipated film, only to find out the showtime changed or that a particular show sold out. Without any kind of notification ahead of time, moviegoers would simply show up at the theater to get the bad news. That's something that no one wants to endure and is why a number of theaters are implementing a text message alerts service.

According to an article in The Times of India, the Kerala State Film Development Corporation (KSFDC) in India is implementing an innovative service that will notify moviegoers if any schedule changes are to take place in specified theaters. By receiving text alerts, individuals can appropriately adjust their schedules so that they do not waste time traveling to theaters for canceled or sold out showtimes. 

KSFDC chairman Sabu Cherian spoke with the news source about the company's efforts and praised it for being an innovator.

"We are in the process of churning out a framework for sending SMS and email alerts about film changes in our theaters," Cherian said.

Given the size of the North American film industry, companies in the United States and Canada can certainly benefit from a similar service. Swift SMS Gateway offers the tools needed to launch effective text message alert programs.