It's incredible to see how far text messaging has come over the years. While its popularity exploded shortly after the turn of the century, the technology has actually been around since 1992. In 20 years, adoption has grown exponentially and today every new phone contains the SMS application.
As this blog has mentioned in the past, mobile messaging has continued to evolve but, despite the plethora of new options presented to users, text messaging is still the preferred method. Today, 98 percent of all SMS messages are opened, more than any other form of communication.
An article in Telcoms.com examines the 20 years of SMS messaging and desribes why, after all this time, it still regins supreme as the best way for individuals to communicate with eachother.
"Even with the rise of over-the-top and instant messaging services, industry experts believe SMS revenues will continue to increase globally, estimating that mobile networks will earn $726 billion from SMS over the next five years," the article says. "Interestingly however, the service has remained fundamentally unchanged since its inception and the ubiquitous nature of SMS amongst other factors have contributed to its success: reach, reliability, speed, easy of use and its open rate."
Ultimately, SMS has survived all this time because of its universal nature. Every phone today can send text messages. Not every phone can Tweet or access Facebook, so sending text messages remains the best way to reach someone. Businesses are finding increased success with their mobile marketing efforts because of this fact.
The text message has been around for 20 years and figures to keep going strong well into the future and companies that construct the best messages are most successful in their texting efforts. Swift SMS Gateway offers the tools businesses need to launch effective SMS campaigns.