Everybody loves saving money, especially at the checkout counter. Couponing is so popular that it even has its own television show. But, as society continues its aggressive shift from paper to digital, traditional coupons may soon be phased out. The proliferation of mobile functionality has, however, given coupons a new home.

Consumers are constantly attached to their mobile devices, especially when they are on the go. The next time you enter a grocery store or a mall, take a look at how many people are on their phones as they casually wander through hallways and aisles. Virtually every shopper pulls out his or her phone at least once while they are out. That's why professionals such as Alison Paul, retail sector leader at financial consultancy firm Deloitte, stress the value of mobile couponing.

"Everybody is walking around stores, using their smartphones," Paul told the online publication SmartMoney.

There are a number of ways for users to get coupons onto their devices. Some retailers and product distributors have mobile application that allow for downloads, but it's typically up to the user to launch the app, find new coupons and download them. That can be a long process. SMS couponing may be a more effective method because consumers can receive them instantly on their home screens whenever new ones are available.

Companies that text coupon offers can increase customer engagement because recipients will at least consider the offers they receive once they see them. Formulating an effective SMS couponing strategy can go a long way in building brand awareness and improving sales figures. Swift SMS Gateway offers the tools needed to generate text message coupons.