iMessage won’t kill traditional text message marketing
Traditional text messaging is not carrier specific and it isn’t software specific.
New study shows several areas leading text message marketing charge
Text message marketing adoption may be slow in some parts of the country, but a number of major metropolitan areas are taking a leadership role and charging forward with the service.
FCC ruling is big news for mobile marketing industry
A ruling made late last month by the Federal Communications Commission ensures that those tasked with winning back business are still given the opportunity to do so.
Media pundits support text messaging’s future
Time will ultimately tell, but for the foreseeable future we don’t see the text message dipping in popularity.
Happy birthday SMS: The text message turns 20
While virtually everything that surrounds the basic communication technique has changed, texting is still very much the same at the end of 2012 as it was when Papworth wished his friend season’s greetings.
If people are addicted to their cell phones, why not send them a text message?
While many people no longer automatically reach for their wallets, we still like to put our hands in our pockets and pull out the next best thing for retailers – the mobile phone.
As Black Friday approaches, text message marketing keeps readers in the know
As the day gets closer, it’s important for companies to connect with their customers by sending engaging, informative content.
Twenty years of texting: Why it’s still tops among mobile communication
In 20 years, adoption has grown exponentially and today every new phone contains the SMS application.
SMS messaging reaching more consumers in Canada each day
Canadian consumers have already sent enough text messages to represent 60 percent of the total volume from all of 2011. CWTA data shows 72 billion texts were sent between Canadian consumers last year.
