SMS marketing offers the highest open and conversion rates across any marketing channel. One effective use of test message marketing is to learn more about your customers. Having a better knowledge about your client base allows you to expand your business through targeted sales and marketing efforts. Here are four ways to better know your customers through SMS marketing:

  • Photos. Pictures can be a powerful tool for learning more about your customers. After a customer purchases an item from you, incentivize them to text a picture back to you of them using their new product. Through the pictures, you can begin to learn how they use the item and what other products may compliment that use, opening up more sales opportunities.
  • Contests. Contests are a great way to engage customers, because they offer the potential for a reward greater than what would normally be available. Ask them to take a poll or vote for something as a way to enter in order to get some data back.
  • Surveys. Customers will engage more with your brand if they feel like that have a stake in it. Asking for them to participate and help make your business better through a survey is a great way to find out more about what they want and engender brand loyalty.
  • Analysis. Gathering all of this new data won't do any good if you don't take the time to analyze it. This will help you not only make improvements to better your business, but also help you conduct more effective SMS marketing campaigns in the future.

All of this can be made possible with a robust SMS gateway.