Every business is trying to find the best way to engage consumers. Many of them have been looking at the use of SMS services but have been slow to adopt them for various reasons, some that stem from preconceived notions that it is outdated or does not provide any benefits. However, companies that may be on the fence when it comes to using SMS as a marketing tool, will see the tip the scale in favor of the mobile platform when looking at the latest numbers.

According to recently released research from comScore, – which compiled data from MobiLens and Mobile Metrix, as of May 2014 – 169 million people in the U.S. own a smartphone. That equals a 70 percent penetration of the mobile marketplace.

There are multiple devices that make up this marketplace. The study found that Apple tops the list and controls 41.9 percent of U.S. smartphone subscribers. Samsung (27.8 percent), LG (6.5 percent), Motorola (6.3 percent) and HTC (5.1) make up the remainder of the top five.

When it comes to operating systems, Android (52.1 percent) and Apple iOS (41.9) essentially own the entire landscape.

While there some major diversity in the marketplace, they all have the same thing in common — it is possible for all of them to receive text messages from a single messaging software solution. Unlike a mobile application that requires companies to sink money into the creation of different platforms, a bulk SMS service can reach all of these devices in a single burst and does not require specific apps.