It's that time of year again. For the next couple of weeks, college campuses across the country will be emptied out, their students dispersed across various vacation destinations. It's spring break season.

Spring break is a time for college students to kick back and have fun. It's an opportunity for them to forget the rigors of the daily grind and put their studies out of sight and mind. It's also an opportunity for companies in the vacation industry – airlines, travel agents, hotel chains, etc. – to enjoy a spike in business.

College students across the globe like to travel during spring break. Those who study in northern universities tend to venture down south to Florida, Mexico or the Caribbean, and ski bums go on spring break as well and often opt for colder destinations like the mountains of Colorado. Either way, there is fierce competition across the globe and companies that serve spring breakers must ensure their marketing strategies are putting them over the top.

The best way to do this is through text message marketing, simply because college students are major SMS junkies. According to a study conducted by the online publication Hack College, 94 percent of college students send and receive text messages every day. Moreover, 73 percent of respondents revealed that they prefer to send texts "much more than making calls everyday."

Mobile marketing is ideal because it is the most reliable method of communication with the college student demographic. Companies that rely on spring break to supplement their revenue must utilize this strategy while following best practices to optimize their results. Swift SMS Gateway offers the tools businesses need to launch effective text message marketing campaigns just in time for the season.