Entrepreneurs know they have an uphill battle ahead of them whenever they start a new business venture. There are a number of factors they must consider before launching a new company, and marketing may be at the top of that list. Some components of a new business may be difficult to get off the ground, mainly because these individuals – as ambitious as they are – lack  funds and manpower.

However, even though entrepreneurs possess limited resources, the savvy ones know how to make the most of what they do have. For example, most individuals have cell phones, so text message marketing can be conducted by any potential business owner. Texting can serve as an effective alternative to traditional marketing methods.

Mindy Benton, an entrepreneur and owner of Mindy B's Deli, spoke with the online publication Nooga about her text message marketing efforts. She claimed that she found many advertising methods aren't as effective as using SMS to market her business. 

"One of the great things about text message marketing is you immediately know what your return on investment is," Benton said. "I've done a lot of advertising in a lot of different avenues, and you don't know if it's worth your money."

When new businesses launch, it's important to spread the word as quickly as possible. Whether it's a deli, a clothing retailer or any other kind of business, the key is to build public awareness and get potential customers on the website or in the store. Text message marketing can achieve ​this because one message can reach a large group of people at once. Swift SMS Gateway offers the tools needed to launch an effective SMS marketing initiative.