The iPhone 5 has been out for a little under a week and its corresponding operating system iOS 6 has been available for free upgrade since last Wednesday, and many users are enjoying the new features presented in both the software and hardware. One of the improvements  – an improved Siri – spurs more efficient communication and may result in more productive SMS marketing campaigns. 

Siri works as a virtual assistant on the iPhone 4S and iPhone 5 – allowing users to speak into their device and conduct tasks such as playing a new song on the iPod application or conducting a Google search. Released last year, the service was relatively mundane, but recent improvements added to the upgraded operating system has made Siri a more valuable asset for iPhone owners.

One enhanced feature is the ability to hear and respond to text messages without having to open the SMS application and read them. This was a feature of the initial launch of Siri, but it has been smoothed out along the edges and the new iPhone processing speeds has made the overall experience faster and crisper.

If a company were to send a promotional message via SMS, the recipient could simply say "Siri, read me my last text" and would be able to hear Siri's digital voice read the content.

Today there are a number of forceful initiatives calling for the prevention of texting while driving, and for good reason. However, Siri offers a quality hands-free texting solution that allows users to receive messages without taking their eyes from the road.

For companies, this is service enhances the value of text message marketing. As users will now have more opportunities to read or hear messages, SMS marketing initiatives should be even more effective. Swift SMS Gateway offers the tools businesses need to launch their mobile marketing campaigns.