Back when email was the preferred digital marketing platform, recipients constantly worried about the amount of spam they received in their inboxes. Today, as SMS marketing continues to grow in popularity, individuals are becoming increasingly concerned about fraudulent text messages. For businesses using both of these platforms for their outbound marketing efforts, fighting to stay ahead of spam can be a challenge.

When someone receives spam, whether it be on their phones, through email or from the postal service, their human nature kicks in and they automatically become more cynical. It's harder to trust communication from companies or unknown sources. That can be damaging for marketers, as many have to break through the threshold of familiarity before they seen any success from their efforts.

Recently, cyber criminals in El Paso, Texas set up a scam involving Bank of America. These individuals would send texts claiming to be from the bank and requesting personal information. This issue was quickly recognized and recipients are being more careful in their communication with the bank.

"Check my texts twice," said citizen Jose Simental, when asked by the local ABC affiliate how he would prevent himself from being scammed. "You know, double-check with companies, and make sure everything is okay."

While this is certainly disconcerting for companies that can't afford to be pigeonholed because they send text messages to consumers, there are ways to avoid that distinction. Email marketing is still a difficult medium to crack because spam is more rampant with that medium than ever, but businesses that use proper SMS services can ensure that their messages clearly dictate proper information.

Swift SMS Gateway offers the tools companies need to ensure that their messages stand out, are accepted and that they are not mistaken for any fraudulent activity.