The increasing level of mobile adoption among both consumers and businesses is no secret. While technological advancements have spurred more communication options on mobile devices, text messaging and the SMS app continue to increase in popularity. These numbers are even more stunning considering the astounding growth in the mobile device market in recent years.

Recently, a number of reports came out that revealed some jaw-dropping numbers. According to information from the Cisco Visual Networking Index, global media traffic more than doubled in 2011, much of it made up by SMS text messaging. If that wasn't impressive enough, the research suggests that by the end of 2012, there will be more mobile-connected devices in the world than people!

Most of this growth is fueled by explosive smartphone revolution. In fact, the research firm Flurry suggests that smartphones running the iOS and Android operating systems are being activated at twice the rate of online activations in the 1990s, and that phones are being sold ten times as fast as the personal computer in the 1980s.

"The rate of adoption of devices running Apple's iOS and Google's Android has surpassed that of any consumer technology in history," says a recent article in AppleInsider.

As mobile usage grows and smartphone adoption continues, text messages are becoming a vital portion of every marketing campaign. While studies suggest that both email and social media is slowing, mobile adoption is only accelerating. But to take advantage of this opportunity, marketing professionals must ensure that they are delivering quality, engaging messages to recipients who are apt to respond or follow a call to action.

Working with a text messaging consultant can help companies implement SMS strategies into their marketing efforts. Swift SMS Gateway provides the tools users need to launch effective text marketing campaigns.