As previously mentioned in this blog, users are far more likely to open and respond to SMS messages than they are to emails. That's valuable information for marketers, but the question still remains – will recipients actually act upon opportunities sent via text message marketing? A new study suggests that the majority will.

According to UK-based text services provider Text Marketer, 49 percent of  respondents would be likely to opt into a service offered via text message. Additionally, 68 percent of respondents said that they would like to receive special offers via text, and would be willing to accept such a service if offered.

These statistics are growing and are shooting past more traditional methods such as email and phone calls. SMS marketing is a fast-growing business tactic because the SMS application is extremely popular. As previously mentioned in this blog, 98 percent of all text messages are received and recipients are more likely to open and respond to a text quickly than they are any other form of communication.

"Marketing via SMS provides a great way to get people involved in ways that they normally would not," Clark Herman, a contributor for the small business blog Get Busy Media, wrote in a recent article.

However, many businesses are not taking advantage of this opportunity, according to the survey. The results suggest that 61 percent of respondents receive three or fewer marketing messages per month on their phones, and 31 percent haven't received any.

This shows that while marketing via SMS is a successful practice, it is, for the most part, an untapped resource. This is a good time for businesses to take advantage of this service as they prepare their marketing strategies. Swift SMS Gateway provides the tools all businesses need to launch a profitable text marketing campaign.