SMS market continues to grow strong

The steady growth of SMS services does not show any signs of slowing down, according to research from Infonetics. In 2012 alone, SMS and MMS (multimedia service) accounted $41 million in sales, and it is looking to hit the $363 million mark in four years. This means that the market will increase by 55 percent year after year.

Text messaging continues to be one of the most commonly used applications because it is available on all mobile devices and works across all carriers. It may appear as a simple app with the dominant smartphone market, but the growth of MMS leaves plenty of room for new markets within the SMS marketing community.

Beforehand, many businesses were forced to limit their SMS capabilities because of the 160-character limit. However, only 9 percent of American adults continue to use dated phones with 2G technology. They may be forced to upgrade to more advanced mobile devices as the markets for 3G and 4G LTE innovations increase.

"In 2-3 years, 2G data may be phased out, with most subscribers migrating to 3G," Reliable Communications CEO Gurdeep Singh told DNA India.

The best part about SMS marketing? It does not include revenues made from mobile ads, which was an $8.9 billion market in 2012, according to the Huffington Post. Aside from a higher open rate and engaged audience, companies still have the chance to get their piece of mobile marketing success.

Swift SMS Gateway has the utilities to assist organizations establish an SMS marketing system that works for their targeted clients.