For those who like short, simple answers, here's one you'll appreciate: You can use SMS messaging any way you'd like to, as long as the reader finds the content valuable.

Now, for those who need more information on when and how to use text messaging to benefit their businesses, let's probe a little deeper.

"Every business uses SMS messaging differently."

If you're thinking about incorporating SMS messaging into your business model, know that every business uses the service differently. For example, a manager of a Fortune 500 company may use SMS to update shareholders on a monthly or quarterly basis about key changes within the company. A local landscaping business, on the other hand, could deliver text messages during its busy spring months to inform customers that landscaping season has officially begun. Finally, a bank might take advantage of mobile messaging to send balance updates to customers. This could help protect them from fraud or overdrafting on their accounts.

SMS messaging is very company-specific. That's what makes the tool so dynamic and more valuable than emails, which readers are less likely to read. 

How Should You Start Messaging?
Prior to sending messages, understand how SMS can work for your business. Then create a handful of messages and figure out when to text readers. Understand also that these messages are likely to change with time.

After you've created the framework of your SMS service, inform opted-in readers when you'll be texting them and what the messages will be. The last thing people want to receive is a barrage of text messages when they least expect it. 

If you want help setting up an SMS messaging schedule, talk to a third-party specialist.