SMS services from banks can help inform customers about their account activity. This provides a high-quality service on a medium that the majority of consumers feel the most comfortable on.
There is plenty of evidence supporting the fact that people are consistently on their phones sending and receiving text messages. Unlike emails, text messages are read within the first four minutes a person receives it in their inbox. Instead of using this application for personal use, businesses can enhance a customer's experience with these services, according to the Post-Gazette.
Furthermore, companies that engage customers through text messages are able to learn more about their targeted audience than sending mass promotional emails. Banks can help their customers complete tasks through their phones, instead of visiting a teller or ATM. This way, individuals will be able to accomplish banking tasks faster, boosting a brand's reputation and the quality of service they offer. This, in turn, helps to attract new customers.
One thing that banks need to be aware of, however, is the risk of SMS scams.
Through the collaboration of the Federal Trade Commission, banks can provide their customers with information on text messages scams. One thing to remember is that banks do not ask their clients details on their account. Instead they with ask for the primary user's personal information to identify them, such as birth date. If the customer has any questions, they can call their bank's customer service line for information on the message to confirm it's legitimacy.
Any bank considering deploying an SMS strategy for text alerts and/or customer service should ensure it's using a high-quality SMS gateway to minimize security risk and optimize delivery. The right service, such as Swift SMS Gateway, will provide support for a high-quality SMS strategy that optimizes user experience and brand reputation over time.