Marketers keeping up with current trends understand the pivotal role that SMS efforts can play in the success of a campaign. In our increasingly connected world, there can almost be too many mediums to choose from: social media channels, online advertising, email and conventional marketing tactics. It can be overwhelming, but it remains important to choose the proper channel to realize maximum return on investment. 

However, there is currently really only a single solution that enables brands to instantly spark conversations with their target audience, and have their message digested within minutes of sending. SMS has emerged as the go-to solution for savvy marketers for its low cost, unparalleled market penetration and near-perfect read rate. 

As organizations increasingly leverage mobile applications to offer convenience to their customers, SMS has assumed an ever greater role. This is evidenced by the report from Transparency Market Research titled "A2P SMS Market: Global Industry Analysis, Size, Share, Growth, Trends and Forecast, 2014 – 2020."

A2P SMS is a text sent from an application to a mobile subscriber. According to this report, the global A2P SMS market is expected to grow at a 4.2 percent AGR from 2014 to 2020, and will reach $70.32 billion in 2020 from $53.07 billion in 2013.

The report notes that industries such as "marketing, media, healthcare, insurance, entertainment, banking, tourism, financial services and retail" are the main drivers of the increased adoption of A2P SMS messages. Your organization can also capitalize on this lucrative trend by integrating Swift SMS Gateway's API into your own enterprise applications. Our team of experienced professionals are on hand to ensure that your campaigns realize the significant engagement benefits that SMS can deliver.