Marketing strategies are evolving as quickly as technology. Each innovation gives organizations a different way to get in touch with consumers and drive business. However, it can be a challenge for any company to find the best possible option when the market is becoming more crowded.

In a recent Forbes article, Jayson DeMers examined the top online marketing trends that are dominating 2014. He touches on many of the big topics like content marketing, social media, image-centric content, mobile friendly design and ad retargeting, all of which are being used to great success by many companies.

However, there is a big one that was missed in the piece and does not get the credit it deserves – SMS marketing.

A different article from Forbes recapped a number of different statistics around mobile devices. There are almost as many mobile devices in the world as their are people and in the U.S. there are nearly 328 million and over 90 percent of adults keep them within arms reach at all times, according to Morgan Stanley.

On top of that, 25 percent of Americans only use mobile devices to access the internet. Brand that use it have reach a 95 percent success rate with smartphone and non-smartphone users. This is because 90 percent of text messages are read within three minutes of delivery.

This is a platform that is ripe for companies to take advantage of and could become the best way to engage consumers. With the help of a bulk SMS service, any company will be able to add this service to its stable of marketing tools.