There is a pretty good chance that your mobile phone is within your reach right now. If it happened in buzz or ring because you received a text message, you would reach over and check it. While this shows the potential for the devices to be a part of a marketing strategy it can also be used to help save lives.
We have covered how text messages have been used for 911 connections and to help people quit smoking. Now, according to an article from NDTV Gadgets, a new system could use text messages to help combat diabetes.
The Scripps Whittier Diabetes Institute in the U.S. recently conducted a study in which 126 participants were randomized into two groups — standard diabetes management care (control) only and those that also received text messages. This happened over the course of six months as messages were sent up to three times a day that ranged to include nutrition tips, the benefits of physical activities and medication adherence.
"We found that by using text messages we were able to circumvent many of the barriers these patients face, such as lack of transportation or childcare, while still being able to expand the reach of diabetes care and education," said Athena Philis-Tsimikas, corporate vice president for the Scripps Whittier Diabetes Institute.
This is just one example of how the popularity of text messages can have a positive impact on the world. With the help of SMS services, any company will be able to create a new way to connect with consumers.