Why knowing your audience is important in SMS marketing

With text message marketing, it is important to know your audience before beginning a campaign. Knowing what your customers want and are interested in can help you maximize your sales and increase your return on investment. Here are three steps to take to accomplish this:

Knowing your audience

Who is your audience? What are their interests? What are they looking to get out of working with your business? The answers to these and more can help you build a better, more effective SMS marketing campaign. 

There are many different ways to find the answers. First, look internally. Using their order history, find out not only what they purchased, but things like when and how often the make a purchase. Next, you can simply ask them. By doing something like having them fill out a questionnaire or by conducting a poll, you can find information that your databases could never contain. 

Target messages

Once you compile all the data, you'll start to see trends. Market to these. 

For example, if you see that purchases tend to occur at a certain time, you can send out messages just prior to help increase engagement and sales. Or, if a customer hasn't visited you in a while, you can send incentives to bring them back in. 

As engagement increases, the value the customer sees in your service will also rise, increasing brand loyalty.

Adjustments

No matter how much research you do, there's always going to be messages that don't quite work. These instances will give you the opportunity to review your outreach and reassess what your customer's needs are. Take this opportunity to refresh your offers as well.

For companies looking to implement a comprehensive SMS marketing strategy, Swift SMS Gateway offers the tools you need.