Public SMS initiatives must deliver a strong ROI

Return on investment is the primary factor that organizations have to consider before investing in any form of SMS services. While a strong ROI is certainly vital for text message marketing campaigns, it's equally as important for text alert initiatives.

Organizations in the public sector must always be mindful of their spending. Budgets are scrutinized by the public and the ways in which tax dollars are spent is thoroughly analyzed. However, investments into innovative solutions designed to improve operational efficiency typically yields a positive response, as long as public offices work with the right vendors.

Officials in Gibson City, Illinois, are considering a text alerts program to improve the way they communicate with the public. However, before a decision can be made, the city is examining its current communications system and determining whether or not a change would be a wise investment.

According to an article in the Paxton Record, the city currently utilizes a similar bulk messaging system, only instead of SMS alerts, the city sends out voicemails to people's home phone numbers. While this is an effective communication method, bulk SMS messaging has proven to be a more efficient and effective way to reach a large number of people in a short amount of time.

While the initial costs of implementing a text alerts program may be higher than a traditional voicemail system, the savings will help deliver greater value to the city office. SMS messaging takes less time than leaving a voice mail, so any organization that implements a texting program will save on man hours.

While the city has yet to vote on this, they will want to select a quality SMS services provider if they ultimately go ahead with a text alerts system. Swift SMS Gateway offers the tools needed to launch cost effective SMS alert initiatives.