Retail stores hit target demographic with text message marketing
A number of fashion retailers catered towards teenage girls and young women get this, and are now marketing to their customers via text message.
Technological advancements spur communication policy amendments
Traditional communication policies associated with various practices have adjusted to comply with modern standards.
Texting allows businesses to be transparent
As communication continues to become mobile, sending text messages can allow an organization to record important conversations.
Kentucky neighborhood prevents crime by sending text message alerts
SMS can also keep individuals safe, as many users can receive messages quickly and efficiently in the event of danger.
Rising global adoption provides new opportunities for mobile marketers
SMS is still the dominant application on mobile phones, so as adoption increases so will SMS usage.