However, the nature of the service also generates a number of risks, and companies sending out these messages must ensure that the information conveyed is accurate and that it reflects positively on the sender.
By the end of the 2000s, nearly every student had a mobile phone, most had smartphones and everyone was able to send and receive SMS text messages.
As citizens walk the streets of their towns and cities, they need to know that their elected officials are doing all they can to maintain sanitary conditions. In one UK town, citizens can now do their part by reporting any public hazards found via SMS text messaging.
Illinois-based electric provider ComEd is doing its part by sending out text alerts during power outages.