Teens drive texting. As previously mentioned on this blog, any SMS text marketing campaign must be aware of teen texting behaviors, because as they become professional adults, many of those behaviors will carry over. Companies relying on texting popularity amongst teens are in luck. According to a new study, mobile usage among people aged 13 to 17 are at an all-time high.
The study, conducted by texting app company TextPlus, reveals that 50 percent of teens believe they would not be able to live for a week without their mobile phones. As staggering as that is, 36 percent are even more attached to their devices, saying that they can't go 10 minutes without checking their phones.
This kind of constant connection is what fuels 21st century society. Today's smartphones connect us to a wealth of information and communication opportunities. But, despite the tremendous amount of applications and functions that come standard with today's devices, the need to text message fuels society's reliance on mobile technology.
According to the results, 61 percent of respondents said that they cannot survive without texting, a number far greater than any other mobile activity. Seventy-three percent of teens said they check their phones for texts right before bed and 72 percent said they check for texts first thing in the morning.
"Despite the variety of games and apps now available on smartphones, good ol' fashioned texting still reigns supreme when it comes to teens' preferred mobile activity," writes Mashable contributor Anita Li in a recent article.
With the amount of time consumers spend texting and checking their phones for texts, marketers have a tremendous opportunity to have their messages read if they send them out via SMS. It is quickly becoming the go-to method for marketing and promotional communication. Swift SMS Gateway provides the tools needed to send out impactful messages to a massive audience.
Sending out bulk SMS messages is beneficial because it allows businesses to communicate with a large number of recipients at once. However, the nature of the service also generates a number of risks, and companies sending out these messages must ensure that the information conveyed is accurate and that it reflects positively on the sender.
An article in the online publication The News International speaks of the dangers of sending out mass text messages filled with inaccurate or inflammatory information. Saanwal Barlaas, the author of the article, tells a story about a time where he received a text message containing a controversial and inaccurate religious opinion.
Barlaas said that he was not offended by the idea that the sender shared a different opinion, it was just that the information used to back up that opinion was wrong.
"People must confirm a particular piece of information before forwarding it to all," Barlaas wrote. "Even quotes attributed to religious personalities ought to be confirmed because misinformation about religious matters can be very dangerous. Mobile-phone users should use their phones as a means of spreading correct and useful information rather than absurd, contemptuous allegations."
Any practice that involves sending a mass text message to a large group of people must be administered with the utmost care. As previously reported on this blog, SMS text alerts have been used to keep residents safe and, in some cases, save lives. Imagine if the information sent in those messages was wrong. Sending out inaccurate warning messages can severely jeopardize safety.
While senders will have to do their due diligence before sending mass messages, Swift SMS Gateway can provide them with the tools needed to send out bulk texts quickly and efficiently.