The increased number of functions in smartphones give users a plethora of modern communication methods. Some have expressed a belief that the growing number of functions may eventually limit the popularity of SMS, which is still the dominant app on today's mobile devices. But, most of these new applications can be far more detrimental to battery life than sending and receiving SMS messages.
According to a number of news sources, the iPhone 4S is one of the more egregious offenders of poor battery performance.
"Not surprisingly, owners of the iPhone 4S complained about poor battery life, a much-discussed and somwhat controversial issue that was mentioned in 45 percent of the complaints about Apple's newest smartphone," writes Bill Snyder in a CIO.com blog.
Studies show that many users will attempt to use various communication applications that will eat up bandwidth and, in turn, drain battery life. In the case of the iPhone 4S and its iOS 5 operating system, the use of iMessage, Apple's text communication system run on the SMS application, can hurt the battery more than traditional texting.
An article in USA Today suggests that turning off mobile data and relying on text messaging to communicate may be the best way to preserve battery life. Since most SMS text messages take up only 140 bytes, texting will not have as severe an effect on bandwidth as any other communication method.
With the amount of time people spend on their smartphones these days, especially out of the house and in social situations, battery life is of the utmost importance. Users may be more willing to stick with texting if it means having a longer lasting battery. Marketers should take advantage of the immense number of texters by implementing an SMS marketing strategy. Swift SMS Gateway provides the tools needed to reach the massive number of users relying on text messaging.
It's hard to imagine today, but it was only 15 years ago when mobile phones were rare – dispersed sporadically throughout the world and really only used by a select few individuals. The global adoption of the technology around the turn of the century was unprecedented. Today, mobile phones rival televisions on the consumer electronics global popularity scale. And while usage is massive, analysts see it getting even bigger in the coming years.
According to an infographic compiled by a number of research firms, mobile traffic per user is expected to grow exponentially each year up until 2016. In 2011, global mobile media traffic stood at about 92 megabytes per user. By 2016, that traffic is expected to grow to 1.2 gigabytes per user. But, as previously reported in this blog, SMS is still the dominant application on mobile phones, so as adoption increases so will SMS usage.
The incredible growth is spurred by massive adoption in emerging markets. In 2003, only 61 percent of the world had mobile coverage. Today, that number is higher than 90 percent. These emerging nations are embracing text messaging the way the U.S. has as well. According to the source, countries like Kenya and Indonesia are leading this revolution. While 89 percent of Kenya's national population send and receive text messages, a staggering 96 percent of Indonesia's population do the same.
This is a big opportunity for mobile marketers. Global adoption is on the rise, and once these citizens get their hands on mobile phones, they are discovering ways to communicate that are more effective than phone calls. Marketers should be planning global SMS marketing campaigns to take advantage of this trend. Swift SMS Gateway provides the tools marketers need to implement a global mobile marketing strategy.