As previously mentioned in this blog, global mobile traffic is growing at a rapid rate. This is fueling the growth of messaging services like SMS, which despite its immense popularity, is growing exponentially. According to one study, mobile messaging is projected to be twice as popular in the next five years.
The report was composed by Juniper Research, and indicates that mobile messaging traffic will hit 28.2 trillion messages annually in 2017. This compares to the estimated 14.7 trillion messages sent in 2012.
While this study consider other methods such as Apple's iMessage and social media services, SMS is still the mobile messaging leader and experts suggest that is something that won't change.
Daniel Ashdown, co-author of the report, said that SMS texting will continue to lead mobile messaging because it's a universal application. Social messaging services like Facebook messaging rely on users having an account and iMessage only works on iPhones, but SMS messaging can be sent from virtually any cell phone through any carrier.
"SMS is 30 years old, but it is still going strong because a text message will reach almost anyone," Ashdown said.
This is an important fact to consider for organizations conducting mobile messages and is why SMS services are still the most effective way to reach a large group of people. Businesses marketing to mobile phones experience far greater success by sending promotions through SMS than they do with any other method and text alerts are received at a far greater rate than through any other medium.
For companies looking to enhance their mobile messaging efforts, Swift SMS Gateway provides the tools needed to launch effective texting campaigns.
Running a promotion is a great way to get customers excited, attract new business and increase revenue. The only problem is that it can, at times, be difficult to announce these events. Promotional emails are rarely opened. If customers aren't consistently coming into the store or establishment they may not see the signs posted in the front window. That's why sending promotional text messages is the most effective way to reach a large audience.
Kevin Opray, a new media expert and co-founder of the tech consultancy firm Impact Data, spoke recently at a global liquor summit, and explained that many of his alcohol-related clients – including bars, liquor stores and bottle depositories – are experiencing a wealth of success after marketing promotions via SMS services.
Opray stressed the importance of liquor stores running promotions on discounted beer or special services getting their message to the masses. His strategy is to have his clients ask customers for their mobile numbers, which they can send promotional messages to.
"If you've just bought a case of VB, of course you want to know next time VB is cheaper at the local bottle shop," Opray said.
He went on to give examples of his clients successes, saying that SMS marketing has produced an average unit sales increase of roughly 100 percent. His most successful client was a liquor store that sent mass text messaging to 493 customers for a cost of only $20. According to Opray, the message was a promotional special on Jim Beam, and the result was a nearly 200 percent increase in sales of that product.
Companies wishing to experience similar success should implement a text message strategy into their marketing efforts. Swift SMS Gateway provides the tools needed to launch effective SMS campaigns.
This blog has examined a number of efforts various organizations have made to promote safety by implementing an SMS messaging strategy. By sending out messages in the event of an emergency, recipients can quickly receive the information they need to keep themselves safe. Today, as part of the new national strategy for suicide prevention, those at risk are able to sign up for a service that allows communication via text message.
Like many other national organizations to help people, the National Action Alliance for Suicide Prevention is utilizing technological advancements to its advantage. Evolving technology has spawned a number of efficient communication methods, and the alliance is utilizing them to help mitigate the dangers for at risk individuals. Collaborating with the Surgeon General, the alliance released a report summarizing its new direction.
"Technology is changing the way we communicate, and the pace at which tools are introduced continues to accelerate," the report says. "These media and applications include interactive educational social networking websites, email outreach, blogs, mobile apps and programs using mobile devices and texting."
As previously mentioned in this blog, while utilizing a number of communication methods is a good idea, none are more effective than text messaging. The SMS application remains the most popular smartphone app and text messages are opened by 98 percent of recipients, by far the best success rate of any method.
This exemplifies how any organization can benefit from an SMS service. As the number of mobile phone users continues to grow, those sending text messages have the ability to reach a large number of people quickly and efficiently.
Swift SMS Gateway offers the tools any company needs to organize effective SMS alert services. In cases such as this one, the ability to use these tools to open up strong communication channels can help save lives.
As technology advances, a number of services are evolving to take advantage. Historically, 911 has served as an service for individuals to call in the event of an emergency. However, due to the decline of phone calls and rise of modern communication techniques such as SMS text messaging, dispatchers are being trained to receive emergency reports via new methods.
In an effort to provide more convenience to its residents, the state of Maryland is implementing a $50 million upgrade to its emergency communications system, which includes its 911 services, according to a report in the Baltimore Sun. Soon, individuals in an emergency situation will be able to communicate with dispatchers via their smartphones. This includes sending pictures, videos and SMS messages describing or showcasing the status of an emergency.
This is part of a national effort to utilize the increasingly advanced functions of today's mobile devices. Other states have already begun testing various services that mitigate the risks associated with having to make a phone call in the event of an emergency.
According to the Sun, Vermont has experienced success with its 911 text message service. David Tucker, executive director of the state's Enhanced 911 Board, told the news source the ability to relay an emergency message without talking can be beneficial in many instances. If an individual is unable to talk or if they are in a situation where talking would increase their level of danger, texting is a valuable service.
"In one situation, we were able to get a medical responder to a person's house and they saved the person's life," Tucker said. "[In the other] we were able to intervene in a domestic situation. That person was able to contact us without making a voice call and being heard by the other party."
This service can also benefit emergency responders, who can use it to send out bulk emergency messages and help protect the safety of recipients. Swift SMS Gateway provides the tools needed to launch services just like this one.
As public schools opened in New York City this week, mayor Michael Bloomberg launched a new text message service to assist students' parents.
As part of his efforts to improve public education under his watch, Bloomberg is allowing parents to receive text alerts displaying calendar alerts, reminders and tips on how to access school resources.
The mayor spoke with the Wall Street Journal about the service and stressed the importance capitalizing on the new school year.
"The new school year is a new opportunity to build on the important progress we have made over the last several years, and working with schools, students and their families, we will do better this year than ever before," Bloomberg said. "That work starts by doing more to make sure parents have the information they need to help their children succeed – even when they are on the go."
In today's fast-paced environment, it's imperative for parents to know what their children are doing, how they are performing in school and if any changes are made that will affect their schedules. However, acquiring this information just isn't feasible using traditional methods. Adults on the go can't afford the time to search for information on their computers. Some even lack the ability to take phone calls. With text messaging, recipients can read a message and put their phone back in their pocket in a matter of seconds.
This is why sending text alerts is becoming so popular. It is the most effective way to relay pertinent information while taking up the least amount of time. Organizations considering implementing this kind of service should contact a text messaging service provider. Swift SMS Gateway offers the tools needed to coordinate an effective and efficient text alerts service.