Broadcasting messages via the SMS application is a valuable practice, but it must be conducted with a tremendous amount of care and attention to detail. As recently mentioned in this blog, sending an excessive amount of text alerts or promotional messages can anger the recipient, but so can a number of other texting-related practices.
Texts sent for promotional or marketing purposes are representing an organization. Any negative connotations associated with a company's text messages could reflect on that organization as well. It's important to steer clear of pitfalls that could tarnish a brand and hinder the chances of winning business.
Auto-corrected errors, while sometimes humorous when sent between friends and family, should be avoided at all costs when sending business texts. Senders should double check all messages, especially if they are going to a mass audience, to ensure that the message being displayed is accurate and says exactly what is intended.
It's also important to be cognizant of what time messages are being sent out. Most mobile devices will play a sound or, if the ringer is off, will vibrate once a message is received. This can be distracting and irritable if sent at the wrong time.
"Texting is not email," writes Mashable contributor Joe McCelland in a recent article titled "Texting Faux Pas to Avoid at all Costs." "Just because you get a thought at one in the morning doesn't mean you can text it. Not everyone turns off their phone when they go to bed, and your text message notification could wake them. Assume recipients have left their phones on and be respectful. If it's too late to call, it's too late to text."
Those who avoid these incidents will be able to launch successful texting programs, but Swift SMS Gateway offers tools that businesses need to get the most out of their text messaging campaigns.
President Obama certainly has a knack for capitalizing on popular social and technological trends.
In the 2008 presidential election, Obama used a combination of technological advancements and an understanding of the benefits of small donations to collect a tremendous amount of money. His prowess in the field of technology allowed him to defeat Senator John McCain in the election and become the 44th president of the United States.
Obama's camp is following a similar strategy this year as the president prepares for the final months of his reelection campaign. According to a report from Reuters, Obama's campaign managers announced late last week that they are finalizing agreements with the major U.S. carriers, which would allow supporters to text dollar amounts as a donation to Obama's campaign.
The article says that Obama's campaign ads will likely start to add a message asking viewers to text the code GIVE to 62262. This number was chosen by the campaign because the numbers spell out "Obama." By following these instructions and making this text, users will donate $10.00 to the campaign.
This is another example of Obama's commitment to utilizing available resources to offer convenience to their contributors and get the most out of their donations, an Obama campaign official told Reuters.
"Every avenue of fundraising that we have costs us money," the official said. "We pay the most competitive rates available in the marketplace to ensure our supporters have the greatest impact with their contribution."
Governor Romney is said to be implementing a similar service into his campaign efforts, and many analysts say this will be the future of fundraising. Businesses looking to set up similar programs to send and receive donations should work with a provider such as Swift SMS Gateway to gain the tools needed to launch a successful text message fundraiser.
Just like every form of communication between businesses and their customers, too much texting can be a bad thing. When implementing SMS marketing campaigns, it's important for senders to understand the appropriate number of texts to send in a given amount of time. In some cases, this can be just as crucial as the actual content of the message.
Earlier this summer, Fred Weiss, a fan of the Pittsburgh Penguins hockey team, sued the organization because, as he stated, they sent him too many texts. Weiss initially signed up to receive promotional texts as well as alerts regarding trades, game time changes and other bits of breaking news from the team. According to Weiss, the program he signed up for stated that no more than three texts would be sent per week.
However, after he registered, Weiss says that the team repeatedly exceeded the promised limit. He says he received five texts in the first week and four the second. Claiming that the limitations of his carrier's SMS plan was in jeopardy, Weiss filed a lawsuit.
The official complaint reads as follows:
"Defended as caused Plaintiff and the other members of the Class actual harm, not only because they were subjected to the aggravation that necessarily accompanies the invasion of privacy caused by unsolicited text message calls, but also because consumers frequently have to pay their cell phone service providers for the receipts of such wireless calls."
While information similar to what the Penguins relayed to their fans may be valuable, this incident goes to show that sending too much information can be detrimental to any business texting. Companies should be cognizant of the agreements they have with their recipients and ensure that they are not exceeding any agreed upon limits. Working with a provider such as Swift SMS Gateway can give businesses the tools and the acumen they need to launch successful texting programs.