The Apple store wasn't the only retailer that experienced long lines during the iPhone 5 launch last week. In addition to other electronic retailers like Best Buy and department stores like Walmart and Target, carrier retailers also saw an influx of foot traffic. In the United States, AT&T and Verizon are the top two iPhone carriers, and each offers its own unique services with the device.
The carrier war between Verizon and AT&T has raged for years. While some suggest Verizon has better coverage, AT&T has been able to stay in front of its fiercest competitor due to its ability to exclusively carry popular devices. The first RAZR flip phone was only on AT&T, as was the first iPhone. While Verizon has supported Apple's revolutionary device for a couple of years now, it is still playing catchup.
According to a report from Nasdaq, AT&T took an early lead with the iPhone 5, representing 68 percent of preorders. However, some analysts suggest that Verizon will be coming back and things should even out by the time all sales are final. Either way, this poses a challenge for companies that reach out to customers via their mobile devices, because some methods cannot be supported by some carriers.
That is not the case with Swift SMS Gateway. Businesses can reach out to customers on any network via SMS marketing. This broadens a marketer's reach because they don't have to rely on a certain carrier supporting their actions.
As technology advances, competition will be even more intense. Verizon will face off with AT&T, Apple will go against Google, but the one constant will be the ever-present SMS application. Businesses that wish to implement SMS communication into their marketing strategies should contact Swift SMS Gateway to acquire the tools needed for their efforts.
In the United States, both major presidential candidates are utilizing SMS technology to receive donations for their campaigns. Canada is also using SMS services to complement various elections, but rather than accept donations the country focused on encouraging voter turnout.
Earlier this month, registered users received a message reminding them to head to the polls and elect their officials. On September 6, the provincial electoral district of Kitchener-Waterloo held a byelection and, as is the case in many lesser elections, the voter turnout was feared to be minimal. To spur turnout, Waterloo implemented a service that reminded individuals to vote.
Nathan Vexler, an IT specialist at the University of Waterloo, developed an online registration form that requested the registrant's mobile phone number. Those who entered the information received a text on election day telling them to vote and the hope was that this would increase turnout from demographics that typically refrain from voting.
"We're looking at a demographic that doesn't get the vote out," Vexler told the online publication The Record.
With the presidential election only a few weeks away, many organizations such as Rock the Vote are increasing their efforts to spur turnout. Typically, major elections such as this aren't starving for voters, but the numbers could always be higher. This is a tremendously valuable use of text alert services as it relays a valuable message to a large number of people in a short amount of time.
Organizations looking to deliver information such as reminders to a large volume of recipients would benefit from a service such as this. Swift SMS Gateway offers the tools companies need to launch effective text message campaigns.