Everybody loves saving money, especially at the checkout counter. Couponing is so popular that it even has its own television show. But, as society continues its aggressive shift from paper to digital, traditional coupons may soon be phased out. The proliferation of mobile functionality has, however, given coupons a new home.
Consumers are constantly attached to their mobile devices, especially when they are on the go. The next time you enter a grocery store or a mall, take a look at how many people are on their phones as they casually wander through hallways and aisles. Virtually every shopper pulls out his or her phone at least once while they are out. That's why professionals such as Alison Paul, retail sector leader at financial consultancy firm Deloitte, stress the value of mobile couponing.
"Everybody is walking around stores, using their smartphones," Paul told the online publication SmartMoney.
There are a number of ways for users to get coupons onto their devices. Some retailers and product distributors have mobile application that allow for downloads, but it's typically up to the user to launch the app, find new coupons and download them. That can be a long process. SMS couponing may be a more effective method because consumers can receive them instantly on their home screens whenever new ones are available.
Companies that text coupon offers can increase customer engagement because recipients will at least consider the offers they receive once they see them. Formulating an effective SMS couponing strategy can go a long way in building brand awareness and improving sales figures. Swift SMS Gateway offers the tools needed to generate text message coupons.
Sometimes, people just need someone to talk to. That's why communication devices are such a vital part of our society. When we're in trouble and there is no one to speak with in person, we turn to our phones to reach out. However, there are times when making a phone call is too inconvenient or, at times, just isn't possible. That's why we rely on text messages today more than ever.
As this blog recently reported, the United Way is launching a service that allows those in need to text their zip code and receive a local specialist to help them with their issue. Today, there is talk of new organizations launching a similar campaign – a service that sends words of encouragement to those recovering from alcohol or drug addiction via SMS text messaging.
According to a report in the online publication Good Therapy, texting is becoming an increasingly effective way to help those recovering from substance abuse. Frederick Muench, a psychiatry professor at Columbia University, recently surveyed 50 individuals who were recovering from addiction and asked if they would be receptive to text messages as part of their continuing care. The group was overwhelmingly supportive of the idea.
Muench told the news source that as technology continues to advance, it's important for organizations to improve traditional practices.
"Overall, results highlight the promise of using mobile interventions for addiction care and underscore the need for empirically tested models for this new medium," Muench said.
The global proliferation of mobile devices means that today, people of all walks of life are capable of sending and receiving text messages. This means that organizations tasked with caring for a large number of people – such as addiction treatment centers – can benefit with SMS services.
Swift SMS Gateway offers the tools needed to launch effective text message campaigns that be used for a variety of services.