The first Presidential debate kicks off tonight, and as candidate Mitt Romney and President Barack Obama prepare themselves to go at it on a number of issues, their campaign staffers are working diligently to increase votership. In 2012, more than any other election, campaign managers are using modern technology and new media to assist their own efforts.
Previously, this blog talked about how Romney and Obama are using SMS services to accept campaign donations. In Canada, organizations used text messaging alerts to remind voters to head to the polls on election day. Now, campaign offices are sending text messages to provide users with valuable information about the candidates and relevant election news.
For example, registered users could receive a text tonight reminding them to watch the debate. Tomorrow, links to videos and reactions could be sent via SMS messaging. These services keep the voting public in the know and spur interest in the election, but they must be conducted carefully.
In Virginia, voters have complained about receiving negative attack ads in the form of a text message, a service they did not sign up for. The Senate race between Tim Kaine and George Allen is heating up as we head towards November, but many recipients within the state – regardless of their political affiliation – have expressed dissatisfaction with the content of their texts.
One attack text stated "Tim Kaine calls for radical new tax on all Americans," a statement is both untrue and was deemed inappropriate for campaign texting.
In today's information age, people want answers and they want them now. The foundation of Google's success is based on that fact. However, despite Google's impressive advancements in recent years, no machine can beat one-on-one communication between two individuals. That's why some companies have implemented SMS Services so they can answer professional questions and relay information via texting.
According to an article in the Basking Ridge Patch, the Bernards Township Library in Basking Ridge, New Jersey is offering a service to customers that allows them to text inquiries and receive information quickly and from a human respondent. Users can text questions such as "what time does the library close?" or "Do you have Game of Thrones in stock?" and receive accurate, human-generated answers.
The library is also using this service to send text alerts such as upcoming events or important news.Ruth Lufkin, the library's director, told the news source that the decision to implement this service was fueled by the increasing popularity of texting.
"Recognizing the increased use of text messaging by patrons of all ages, we felt it important to offer a way to communicate with the library via text messaging," Lufkin said. "The new service provides an easy-to-use interface for our librarians and maintains the privacy of our patrons' information."
Companies that implement services such as this can further their customer engagement by delivering valuable information. It provides another channel for consumers to communicate with their vendors. By keeping the lines of communication open, companies have the opportunity to answer any questions and alleviate any concerns, thus increasing the likelihood of future business.