Different companies experience different challenges, but there is one roadblock that every businesses encounters when trying to reach customers – the language barrier. Regardless of the quality of a marketing campaign or sales pitch, they are virtually useless if the recipient can't understand the language he or she is reading or hearing.
Reaching out to prospects via text message marketing is an effective practice, but what good does it do if that prospect can't read the message? While many companies have adjusted their hiring practices to look for multi-lingual employees, AT&T is launching a service that can break the language barrier regardless of the sender and recipient.
The telecom giant is in the process of testing a new technology that translates text messages and displays them in the recipient's native language. Mazin Gilbert, vice president for intelligent systems research at AT&T Labs, spoke to the online publication Technology Review about the service and how it will help keep more people connected.
"If my friend sends me a message in Spanish, then AT&T recognizes the language and translates it to English," Gilbert said. "Then I can send back in English, and it is translated into Spanish for her. We can go back and forth and have a conversation – we're trying to break down language barriers between people."
This is big news for mobile marketers because it opens up new channels and allows companies to reach a greater number of people. Instead of keeping messaging local, this service can allow businesses to globalize their reach and diversify their customer base.
However, doing so will only be effective if mobile marketers have the right tools. Swift SMS offers the solutions marketing professionals need to launch powerful text messaging campaigns. As this service grows and more carriers pick it up, Swift has the ability to reach across carrier lines and hit a greater number of recipients.
Doctors have a responsibility to prescribe the right medication to their patients, but until recently, there wasn't much they could do to ensure consumption. "Take two and call me in the morning" may seem like a sound order, but was never any guarantee that it would be followed. However, by using SMS services, many doctors are alleviating those troubles.
Ultimately, patients aren't deliberately violating doctors orders. Any failure to take prescribed medicine typically falls under the category of forgetfulness, not disobedience. Today, with the increasingly high number of mobile devices in this society, many healthcare providers are implementing a service that sends text messages to patients reminding them to take their medicine.
This is part of a growing trend in the industry in which healthcare professionals are using modern technology to streamline daily processes. In addition to following up with patients and sending reminders to take medication, doctors are texting each other for a number of professional reasons.
"Increasingly, referrals are being done now by text messaging and personal cell phones," said Dr. Marty Makary, a surgeon at Johns Hopkins Hospital, in a recent interview with Bloomberg BusinessWeek.
By communicating with patients and colleagues via text message, doctors are able to spend less time on the phone and more time caring for individuals that require medical attention. For patients, receiving medical advice and reminders to take medication on their mobile phones is an effective way to spur recovery.
As healthcare organizations continue to adopt modern technology, SMS messaging will continue to be a prevalent practice. For hospitals that wish to implement a similar service, Swift SMS Gateway offers a variety of tools that organizations can use to effectively build communication efficiency.
In an effort to capitalize on emerging technologies while providing better assistance to those in need, the United Way of Lake & Sumter Counties in central Florida is implementing SMS services.
Instead of having to call for help and wait on hold for support, those in need of assistance can simply text their zip code to the United Way and they will shortly receive a response from a localized professional. This is beneficial because it ensures that individuals will be serviced by someone local who is specialized to handle their specific issue and it limits the amount of time wasted on hold while the United Way searches for an appropriate professional.
United Way CEO Sue Cordova spoke with the Orlando Sentinel about the organization's efforts. She indicated that while some individuals may not always be in position to make a call or contact an organization via the internet, most people are able to send a quick text message.
"Oftentimes, residents find it difficult to place a call or access a system online, so sending a text message allows them to communicate in another way," Cordova said.
In emergency situations, the convenience gained by communicating via text message rather than traditional voice connection can make all the difference in the world. At the United Way, by allowing SMS messaging, the company can take the energy it would have spent conducting voice conversations and concentrate it on fixing actual problems.
Companies looking for an easier way to communicate with customers, prospects or just the general public would be wise to implement an SMS strategy. Doing so capitalizes on the immense growth of mobile technology while establishing more effective communication channels. Swift SMS Gateway offers the tools organizations need to orchestrate effective text messaging strategies.